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00:31 - Mentor calls become source material instead of something separate from content creation.
00:55 - Content is produced in a few focused sessions instead of constant weekly effort.
01:19 - Founders may own their platform, but they still run content manually every week.
01:48 - Content now costs attention once, not twice.
02:20 - The role shifts from producing content to running a system.
By James Schramko00:31 - Mentor calls become source material instead of something separate from content creation.
00:55 - Content is produced in a few focused sessions instead of constant weekly effort.
01:19 - Founders may own their platform, but they still run content manually every week.
01:48 - Content now costs attention once, not twice.
02:20 - The role shifts from producing content to running a system.