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00:00 – Revenue context & role
00:41 – Broken customer journeys
01:43 – Why setters break the funnel
02:38 – Making the journey congruent
03:07 – The mechanism buyers believe in
04:16 – Selling the method, not just outcomes
05:41 – Reinforcing the mechanism end-to-end
06:00 – Speed to lead is still broken
06:36 – The simplest revenue fix