Target says it’s making “bold changes” to win back busy families.

Meanwhile, I’m just trying to buy toothpaste.

In this episode, I break down what it actually feels like to shop in today’s big box stores… and why it’s not the calm, easy experience they think it is.

It’s too many options, too many claims, and labels like “Target Clean” acting like I should know exactly what that means. Add in kids, time pressure, and decision fatigue… and suddenly a simple errand turns into a full mental workout.

We’ve been told more options make us smarter shoppers.

In reality? It just makes us tired.

This one’s about the gap between how brands think we shop and what it actually feels like in the aisle… and why busy families aren’t the problem.

If you’ve ever gone in for one thing and walked out questioning all your life choices… same.