Somewhere along the way, you were told that if you weren’t constantly working on your business, you were falling behind.

That if you didn’t post daily, the algorithm would forget you. That you should be fitting content in wherever you can - five minutes in the pickup line, while waiting for your Starbucks order, between client calls.

But that’s not a content strategy. That’s survival mode.

In this episode, we’re talking about:

• Why cramming content into your day is keeping you stuck
• How the “just throw a B-roll and a hook on it” advice is hurting your conversions
• The small shift that makes content feel easier without sacrificing results

Because marketing isn’t an extra task - it’s THE thing that makes selling easier. And if you’re treating it like an afterthought, don’t be surprised when it’s not working.

Take action: Schedule one intentional content session this week. Just 30-60 minutes to map out three pieces of content.

If this episode connects, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent