If you have been scrolling on your feed for more than 2 minutes... then you have seen the consistent "How to break out of 200 view jail" posts from gurus, coaches, and content experts...

...and I know you are someone who wonders why no matter WHAT you post, when you go and check that reel you did this morning, you are always a little wtf when you see it's sitting at 172 views, 3 likes (one of which is defintiely your mom).

And I get it!!! It feels exhausting to constantly post and wonder why the heck you can't get over that 200 view hump and that yes you would love to "break out of the jail"... but in this episode, we're going to talk about exactly why it does NOT matter if you do...

(if you aren't answering these 3 questions consistently in your content)

And - ICYMI - The Content Clubby is officially OPEN! This is your content membership for content that's actually based in buyer psychology and true marketing principles versus just use this hook and trending audio. I can't wait to see you inside!

The Clubby — Social Media IgnitedAs always, you can connect with me over on Instagram at @katthevirtualgem and if you loved this episode, make sure you go ahead and leave a review or share with your friends!

I am so excited to welcome Claudia Lems from Work With CML on this episode about starting a podcast!

Claudia is a Podcast Producer and shares her perspective on why your business will benefit from a podcast. Whether you want to create authority, connect with your audience on a deeper level, or attract ideal clients, podcasting is a huge business asset. Claudia shares her top tips for starting a podcast!

You can connect with Claudia on Instagram at @workwith.cml and find more information about working with her on her website: www.workwithcml.com. If you are interested in working with Claudia, you can also find her inquiry form here.

And if you're interested in being a guest on Ignition, please fill out the inquiry form below!

IGNITION: Podcast Guest Application

Not all coaches.
Not all teams.
And I’ve had the pleasure of working with some incredible leaders who truly walk their talk—who value collaboration, integrity, and actual business strategy.
But this is about the other side. The part of the industry we don’t always talk about publicly.
The performative “team culture” that punishes critical thinking.
The strategy-free marketing wrapped in cute branding.
The idolization of coaches who haven’t touched their own business in years… and the worship that’s required just to stay in the room.

This is the stuff I’ve seen behind the scenes.
It’s not a personal takedown - it’s a pattern.
And if you’ve ever felt like the smart one in the room who got pushed out for asking too many questions or lost relationships just because you stopped investing...
You’re not alone. You’re not too much. And you’re not imagining it.Ready to connect? Hit me up on Instagram @katthevirtualgem

You didn’t miss your shot. The market’s not “too saturated.”
And no - you don’t need to go back in time to 2020 to be successful.

But if your content isn’t landing clients?
If you’re showing up and still hearing crickets?

You might not be too late…
But you are being too quiet.

This episode is the wake-up call for every online service provider waiting in the wings, playing it safe, or blaming the algorithm instead of learning how to actually communicate your value.

P.S. Need help getting back into content without rewriting everything? Grab my free 5 Day Content Challenge here:https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

And if this episode hits? Come DM me on Instagram @katthevirtualgem — you know I’ll be yapping over there.

If your content sounds like it could’ve been written by any other SMM, VA, or OBM on the internet… your dream clients are scrolling right past you.

And it’s not because you suck at content.
It’s because your content sounds like everyone else’s.

In this 6-minute episode, I’m breaking down:

✨ The 3 reasons your content is blending in (and how to fix it fast)
✨ A simple audit you can do right now to stop sounding like every other voice in your niche
✨ How to inject YOUR voice, perspective, and authority into your posts without burning it all down

No rebrand.
No content vault.
No new batch day.

Just content that actually sounds like you - and actually makes it easier when it comes to selling.

P.S. Need help getting back into content without rewriting everything? Grab my free 5 Day Content Challenge here:https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

And if this episode hits?Come DM me on Instagram @katthevirtualgem — you know I’ll be yapping over there.

So you ghosted your socials again… now what?

Spoiler:
Your audience isn’t sitting around keeping track of how long you’ve been gone.
But they are wondering if you’re going to disappear on their business too.

Here’s what they’re not waiting for:🚩 Another apology post
🚩 Another reintroduction
🚩 Another “Oops, I’m back!” vibe

What they are waiting for?
Content that reminds them exactly why they should trust you — and makes them want to work with you now.

In this episode, we’re breaking down:

✅ The 3 types of posts you need to drop after ghosting (no over-explaining required)
✅ Why hopping on a random trend isn’t fixing your consistency problem
✅ How to come back strong without sounding like everyone else

Because the problem isn’t that you took time off…
It’s that when you come back, you’re wasting posts instead of creating content that makes people think:
“I need to hire her, now.”

⚡️ Ready to get back in the game without the cringe “sorry I was gone” post?
Listen in + swipe the exact 3 post types that reestablish authority and get your audience paying attention.

P.S. Need help getting back into content without rewriting everything?
Grab my free 5 Day Content Challenge here:
https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

And if this episode hits?
Come DM me on Instagram @katthevirtualgem — you know I’ll be yapping over there.

Most of the business coaches selling you content strategies and content vaulets? They built their audiences years ago - under completely different conditions.

They had massive organic reach.
They didn’t have to compete with an oversaturated algorithm.
And now? They’re still pushing the same strategies from 2020… even though they don’t work the same anymore.

And what they aren't showing you while teaching these strategies?

🚩 They have teams writing their content, handling engagement, and running paid ads.
🚩 They’re playing a numbers game - which you do NOT have time for as you are still trying to get booked out.
🚩 They don’t have to test their own strategies anymore… but you do.

You’re not struggling because you’re bad at content - you’re struggling because you’ve been given the wrong blueprint.

→ You don’t need another viral hook or engagement hack.
→ You need content that positions you as the expert and makes your dream clients take action.
→ And that starts with understanding buyer psychology—not outdated Instagram tactics.

✅ Stop copying people who haven’t had to market themselves in years.
✅ Start creating content that actually moves your audience toward working with you.
✅ Focus on what makes people buy - not just what gets likes.

If this episode connects with you, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

You’ve been told that batching is the secret to getting ahead with content. That it’s how to stay consistent, avoid burnout, and make content easier.

So you’ve tried it.

You’ve blocked out full days, mapped out content, cranked out 15 reels… yet here you are, still feeling stuck, still dreading content, and still struggling to stay consistent.

Because here’s the truth: Traditional batching isn’t just overrated—it’s actually making content harder.

I’ve broken up with it. My clients have broken up with it. And if you’re feeling drained by content creation, it’s probably time for you to break up with it too.

In today’s episode, we’re diving into:

• Why traditional batching creates more burnout, not less
• The biggest problem with batching (and why it keeps failing you)
• What to do instead to make content easier, more flexible, and more aligned
• 
  

Because content shouldn’t feel like a punishment - and the way you’ve been taught to batch is setting you up to fail.

If this episode connects, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

You’re posting consistently. You’re following all the “best practices.” But your offer? Still not selling the way it should.

That’s exactly where my client was - until we made three simple shifts that 4x’d her one-on-one consults in just one month.

And here’s the kicker:

• She didn’t post more.
• She didn’t go viral.
• She didn’t change her offer.

What we did instead:

• Ditched the perfect Canva slides and focused on showing instead of telling.
• Leaned into the Bandwagon Effect because moms trust other moms.
• Made her content actually sound like her audience (not a polished, professional sales pitch).

And now? She’s booking consults consistently - without end-of-the-month panic, content burnout, or overcomplicating the process.

Take action: Are you making these same mistakes? Listen in and apply these shifts to your content today.

If this episode connects, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

Somewhere along the way, you were told that if you weren’t constantly working on your business, you were falling behind.

That if you didn’t post daily, the algorithm would forget you. That you should be fitting content in wherever you can - five minutes in the pickup line, while waiting for your Starbucks order, between client calls.

But that’s not a content strategy. That’s survival mode.

In this episode, we’re talking about:

• Why cramming content into your day is keeping you stuck
• How the “just throw a B-roll and a hook on it” advice is hurting your conversions
• The small shift that makes content feel easier without sacrificing results

Because marketing isn’t an extra task - it’s THE thing that makes selling easier. And if you’re treating it like an afterthought, don’t be surprised when it’s not working.

Take action: Schedule one intentional content session this week. Just 30-60 minutes to map out three pieces of content.

If this episode connects, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent