Be honest - how much unnecessary effort have you put into trying to “crack” content?

Scrolling nonstop to find trending sounds. Watching gurus tell you the latest “must-do” hack. Posting two-second reels because someone swore it would trick the algorithm.

But here’s the truth: Content that converts isn’t about chasing trends. It’s about skill.

In this episode, we’re covering:

The content hacks that are wasting your time

Why engagement isn’t the goal—conversions are

The simple shift to start creating content that actually attracts clients

If your content isn’t working, it’s not because you’re missing some secret trick. It’s because you’re focused on the wrong things. Let’s fix that.

Take action: instead of scrolling for inspo today, open your DMs. Find a real question a client or lead has asked you - and turn that into your next post.

If this episode connects, come yap with me on Instagram at @katthevirtualgem

Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here

https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent

Content doesn’t have to be so damn hard.

Welcome to IGNITION - the podcast for online service providers (VAs, SMMs, OBMs, coaches, and more) who are tired of overthinking every post and feeling like content is just a box to check, instead of the TOOL that drives your dreamy AF client to your profile.

I'm Kat Kurdziel, a former Fortune 500 sales & marketing expert turned content strategist for OSPs and mom-fluencers and let me tell you:
❌ You don’t need more “hacks” or viral trends.
❌ You don’t need to spend hours creating content.
❌ You don’t need to post more - you need to post with more clarity.

Inside quick, bingeable episodes, we’re talking about:
🔥 How to create content that actually works for your business (not just the algorithm)
🔥 The real reason your content feels hard - and how to fix it
🔥 Simple shifts to make content easier, faster, and actually effective

No fluff. No BS. Just smart, strategic content that makes running your business easier.

🎧 Subscribe now & let’s make content simple again.

Follow and connect on Instagram with Kat here!Kat | Content Expert + IG Growth (@katthevirtualgem) • Instagram photos and videos