Leadership is a determinant of our future and the hopes we have for a better tomorrow.
Leadership must understand what business they are in to ensure it can derive the maximum benefits from its endeavor
What business we are in is a difficult question because it makes us to have a process of hard thinking and studying. The right answer is anything but obvious
An inability to determine what business we are in would ensure that we can’t do the following
a. Maximize opportunities
b. Minimize threats to the on going concern
Which would virtually ensure the demise of the organization or social endeavor