I_STREAM

I_STREAM

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I_STREAM episodes

  • SCIP IntelliCon Euro 2023 (Prague) - Day 3 Recap

    Tune in for the final recap of SCIP IntelliCon Euro 2023 in Prague on Day 3. Join us as we highlight the key insights, impactful sessions, and memorable moments from this premier intelligence conference. Gain a comprehensive overview of the groundbreaking discussions, expert perspectives, and the culmination of a transformative event shaping the future of competitive intelligence.

    2 min
  • SCIP IntelliCon Euro 2023 (Prague) - Day 2 Recap

    Tune in for an exclusive Day 2 Recap of SCIP IntelliCon Euro 2023 in Prague! Join us as we unpack the highlights, expert insights, and groundbreaking discussions that unfolded during this premier event for Strategic and Competitive Intelligence Professionals. Get a snapshot of the key takeaways, memorable moments, and the pulse of intelligence innovation as we recap a day filled with thought-provoking sessions and networking opportunities. 

    2 min
  • SCIP IntelliCon Euro 2023 (Prague) - Day 1 Recap

    Welcome to our special podcast series covering SCIP IntelliCon Euro 2023 in Prague! In this concise episode, we recap the highlights and key insights from Day 1. Join us as we revisit the expert sessions, engaging discussions, and groundbreaking moments that unfolded during this premier event in the world of competitive intelligence. Stay tuned for an immersive recap that captures the essence of Day 1 at SCIP IntelliCon Euro 2023.

    2 min
  • The Role of Academia in the Intelligence Consortium with Paul Santilli featuring Jonathan Calof

    Join us in this special episode as we delve into the SCIP IntelliCon Euro 2023 conference in Prague, focusing on the enriching Academic Track with renowned expert Jonathan Calof. Explore the thought-provoking academic modules presented during the event, featuring discussions on cutting-edge research, trends, and insights in the field of competitive intelligence. Gain a snapshot of the engaging dialogue that unfolded, offering a unique blend of academia and practical intelligence strategies from SCIP IntelliCon Euro 2023.

    18 min
  • The Buzz - IntelliCon - Get Excited! - Sneak Peak

    Get a sneak peek into the excitement of IntelliCon Euro 2023, where intelligence meets innovation! This event brings together the most diverse global community of competitive intelligence experts for best practice sharing, education & training, and connecting with peers. Visit our website to learn more and register today!

    5 min
  • Understanding Gen Z: Demography, Attitudes & Data (By A Gen Z)

    With Generation Z rising in the workforce and in purchasing power, understanding their attitudes and values has become a priority for Fortune 500 companies across sectors. Amidst a sea of new research on this cohort, what cuts to the core of this generation's unique lifestyle habits and, ultimately, purchasing habits? Compelling insights and continual monitoring can be developed by leveraging textual data at scale, especially from niche and mainstream social channels. Using NLP and analytical strategies with social channel data offers a 24-hour focus group with this cohort to garner insights on everything from traveling preferences to specific product launch reactions.


    In this podcast led by Nicole Seredenko thought leader (and member of the Gen Z cohort) from Netbase Quid learn how you can use advanced competitive intelligence and expand the possibilities of how your organization can leverage textual data. This podcast will cover:

    • Ways to garner demographic insights via social media data – and cut through the noise
    • Leveraging complimentary datasets for robust generational insights
    • How the voice of Gen Z enables more effective drug rollout strategies
    • Understanding how Gen Z values manifest in their alcohol preferences and habits



    55 min
  • The Dichotomy of CI Customers: How to Package CI for Different Personas

    Competitive Intelligence teams must align their services to the different levels of their specific business. Everyone has heard of tactical and strategic CI, but this type of dichotomy is missing a major facet of CI. Tactical CI supports sales and its functionality, while strategic CI provides support product marketers in their Go-To-Market strategies by allowing product management teams to prioritize key features for their specific product or service.

    In this episode of SCIP IntelliCast, we talk with Datto’s Dustin Ray, Director of Competitive Intelligence about the CI team structure. Dustin shares:

    • The business areas/stakeholders the team supports and how the Datto’s team is structured
    • How to prioritize, segment, and manage CI work to give it focus?
    • How the  impact of technology having how time is spent and how has it changed the value that is delivered to stakeholders.
    • How to manage "fire drill" requests for CI help while still supporting stakeholders without getting bogged down.
    36 min

About I_STREAM

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SCIP's newest podcast, I_STREAM, features conversations about competitive strategy and the broader intelligence ecosystem with some of the most interesting professionals in business, academia, and…