IA Forward

IA Forward

By Shane Tatum and Tonya LiedBusinessEntrepreneurshipManagement
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IA Forward episodes

  • Renewal Isn’t Retention (Wait, What?)

    Just because a policy renewed doesn’t mean your client is loyal. Shane and Tonya discuss the surprising difference between renewals and retention, explore why insurance agents often confuse the two, and why that mindset is costing them long-term business. You’ll hear practical ideas for building stickiness, touchpoints that matter, and how communication style can make or break your retention strategy.  

    Learn more at IntegraPartnerNetwork.com.

    32 min
  • Still Thinking About It? It’s Not Too Late

    You’ve built something, thinking about walking away, and are now asking, “Do I have it in me to start again” Shane and Tonya explore why starting over isn’t a step back, it’s a strategic move forward. With experience, clarity, and relationship capital on your side, this might be the smartest time to build your agency, your way. If you're still thinking about it, it’s not too late. 

    Learn more at IntegraPartnerNetwork.com.

    26 min
  • Cash Out vs. Cash Flow: What is Your Retirement Plan?

    Selling your agency might sound like the ultimate success, but is it the best path for your financial future? Shane and Tonya discuss the options of cashing out or creating long-term, sustainable revenue. They explore what buyers are really looking for, how to structure your agency like an annuity, the emotional side of selling, and the hidden risks of “staying on” after the sale.  

    Learn more at IntegraPartnerNetwork.com.

    29 min
  • Micro Moves, Massive Results

    Big change isn’t always the answer. Shane and Tonya break down how small, strategic adjustments can create a massive impact on your agency. From tweaking processes to rethinking priorities, learn how to stay nimble, lead with clarity, and build momentum one micro move at a time. 

    Learn more at IntegraPartnerNetwork.com.

    33 min
  • Swing Big. Miss Big. Win Big.

    Great ideas don’t build successful agencies, action does! Shane and Tonya discuss why taking big swings (and sometimes missing) is the only way to truly grow. From overcoming analysis paralysis to tuning out the noise of social media “experts,” they share real-life stories and practical advice for agency owners ready to stop overthinking and start swinging for the fences. 

    Learn more at IntegraPartnerNetwork.com.

    31 min
  • From Burnout to Balance

    Shane and Tonya tackle the cultural obsession with busyness and unpack why a full calendar doesn’t always equal fulfillment. From personal stories to leadership lessons, they explore how agency owners can shift from hustle mode to healthy balance without sacrificing success. 

    Learn more at IntegraPartnerNetwork.com.

    27 min
  • More than a Green Jacket: Lessons from Augusta for Your Agency

    Shane and Tonya tee off with a conversation about what The Masters can teach us about agency ownership. From Rory McIlroy’s daughter reminding him, “You already know how to play golf,” to recognizing the value of your own strengths and systems, this episode is about presence, persistence, and trusting yourself.  

    Learn more at IntegraPartnerNetwork.com.

    30 min
  • Resilience, Relationships & Real Conversations

    Resilience isn’t just a word, it’s a way of showing up when things get tough. In this episode, Shane and Tonya dive into what resilience really looks like in the independent agency world, why relationships matter more than ever, and how honest conversations can move your business forward. 

    Learn more at IntegraPartnerNetwork.com.

    35 min
  • What AI Really Means for Independent Agents (with Chad Jackson and Justin White)

    Shane and Tonya talk AI in the independent insurance channel with special guests Chad Jackson and Justin White of Strawberry Antler. From automating quoting to solving real agency problems, they explore how AI can transform the way small and midsize agencies operate, why AI isn’t as intimidating as it sounds, and how it can turn efficiency into opportunity. 

    Learn more at IntegraPartnerNetwork.com.

    29 min

About IA Forward

From the publisher's feed

IA Forward is your playbook for success as an insurance agent.


Every week, Shane Tatum, Tonya Lied, and Mike Boesl tackle the real challenges insurance agents face, from growing a…