As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers. 

In this episode our Marketing & Communications Director, Lauren Wakefield speaks with Kofi Amoako, Regional VP at PubMatic, about what "curation" really means in the context of programmatic, why it’s gaining traction, and how industry players can make the most of curated marketplaces. 

From unlocking premium audiences to driving efficiency, we dive into the strategies, benefits, and challenges surrounding curation.

In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of creativity in digital advertising. 

Together, they dive into the newly launched Return on Creative playbook, developed by IAB Europe and TikTok, uncovering the insights, collaborative process, and industry input that shaped its creation.From redefining ROI to prioritising authenticity and empathy, the conversation looks at why creativity is more essential than ever, especially on platforms like TikTok, where creators drive connection and innovation. 

The episode also explores how brands can rethink measurement, leverage AI, and scale impactful storytelling in a fast-changing digital landscape.

 In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current landscape, industry efforts to reduce emissions, and what’s needed to scale sustainable practices. They also dive into carbon footprinting across media channels and discuss the potential for carbon-aware cross-channel optimisation.

In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers.

Tune in to learn how stakeholders across the ecosystem can adapt and thrive in this new AI-powered era.

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they unpack the pivotal trends shaping digital advertising in 2024 and offer a glimpse into what lies ahead for 2025. Beyond the industry deep dive, Helen uncovers a personal side of Daniel—exploring his highlights from the past year and what fuels his passions outside of the IAB Europe world.

In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen’s H1 2024 Advertising Media Spend Report. 

They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms shaping the European advertising landscape, and predict how advertising spend in EMEA will evolve over the next 12 months.

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts.

They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe’s measurement standards here.

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.