IAB Europe podcasts

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and opportunities shaping Retail Media in Europe.In the first episode, IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett is joined by our Chief Economist Daniel Knapp and Retail Media Consultant Yara Daher to discuss what we can expect from Retail Media in 2025.They explore key milestones for 2024, topics that are hot on their radar for 2025 and the macroeconomic trends that will shape this sector this year.

In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they unpack the pivotal trends shaping digital advertising in 2024 and offer a glimpse into what lies ahead for 2025. Beyond the industry deep dive, Helen uncovers a personal side of Daniel—exploring his highlights from the past year and what fuels his passions outside of the IAB Europe world.

In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen’s H1 2024 Advertising Media Spend Report. 

They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms shaping the European advertising landscape, and predict how advertising spend in EMEA will evolve over the next 12 months.

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts.

They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe’s measurement standards here.

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. 

Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversation also tackles the topic of sustainability in ad tech, the evolving world of CTV and more.

In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether you're on the buy-side or sell-side, this conversation offers valuable insights into the future of Retail Media.

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall.

Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz