Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego.

Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem.

Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google.