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IAB.THERE episodes
- Encore: Hubble Contact's Jesse Horwitz on Bringing a Brand to LifeHubble Contacts founder Jesse Horwitz joins IAB’s Randall Rothenberg to share the experiences, challenges and best practices he learned on his journey to build a new brand for today’s connected consumer.
Hosted on Acast. See acast.com/privacy for more information.
36 min - Encore: Megaphone's Brendan Monaghan: Listen Up Listen Hard, Podcasts Are Here to StayMegaphone's Brendan Monaghan and IAB's Zoe Soon discuss the future of podcasts.
Hosted on Acast. See acast.com/privacy for more information.
25 min - OpenSlate's Mike Henry on the Future of Brand Safety and Brand Suitability on Emerging PlatformsOpenSlate's Mike Henry and IAB's David Cohen discuss the future of brand safety and brand suitability on emerging platforms.
Hosted on Acast. See acast.com/privacy for more information.
31 min - GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting.
Hosted on Acast. See acast.com/privacy for more information.
37 min - Nielsen's Susan Lauinger: MeasurementNielsen's Susan Lauinger discusses measurement with IAB's Rick Berger.
Hosted on Acast. See acast.com/privacy for more information.
30 min - iHeartMedia's Bob Pittman on Boundless PotentialiHeartMedia's Bob Pittman discusses boundless potential and the future of audio with IAB's David Cohen.
Hosted on Acast. See acast.com/privacy for more information.
33 min - Google, Unity, Facebook and Snap Inc. on Augmented Reality: A New FrontierImmersive technologies-- virtual, augmented and mixed reality-- represent a powerful new storytelling toolset that provides marketers with novel ways to reach and engage consumers. Join IAB's Zoe Soon and leading companies in the Augmented reality space as they discuss how to make immersive technologies more readily accessible to media buyers.
Hosted on Acast. See acast.com/privacy for more information.
32 min - IAB's Eric John and Nina Munoz: 2020 IAB Audience Week Preview ShowIAB's Eric John and Nina Munoz discuss the 2020 IAB Audience Week preview show with IAB's Brad Berens.
Hosted on Acast. See acast.com/privacy for more information.
37 min - Fyllo's Nicole Cosby: Will Cannabis Spark Ad Revenue Across the U.S.?Fyllo's Nicole Cosby and IAB's Joe Pilla discuss if cannabis will spark ad revenue across the U.S.
Hosted on Acast. See acast.com/privacy for more information.
28 min - CNN Digital and WarnerMedia's Christine Cook and CNN's Robin Garfield: Supporting the Value of News AdvertisingCNN Digital and WarnerMedia's Christine Cook and CNN's Robin Garfield discuss supporting the value of news advertising with IAB's Sheryl Goldstein.
Hosted on Acast. See acast.com/privacy for more information.
38 min
About IAB.THERE
From the publisher's feed
IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a…
great way to stay on top of all the digital marketing and media current events.
Hosted on Acast. See acast.com/privacy for more information.