Ian uses his front row seat in selling to share his thoughts on what works in selling and the thread that runs winning through sustainable, profitable business.

He highlights how we can move from confrontational to collaborative to be more successful, and talks about about how humility can be a key component of any sales activity.

Connect with Ian on LinkedIn, and with your host Fred Copestake at linktr.ee/fredcopestake.

Sponsored by Remaster Media.