The Privacy Insider by WireWheel

IAPP Webinar: Marketing Technology 101 for Privacy Officers


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At an IAPP hosted webinar in February 2021, Andy Dale (General Counsel and Chief Privacy Officer at Alyce), MK Getler (Head of Marketing at Alyce), and Camille Landau (CMO at WireWheel) presented their views on Marketing Technology and what Privacy Officers should know.

They discussed:

  • The marketing technology stack,
  • The marketing technology landscape (which has over 8000 vendors),
  • The business benefits to marketing (and privacy) of building trust with clients,
  • How privacy officers can work hand in hand with the marketing team.

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The Privacy Insider by WireWheelBy WireWheel