Award winning rapper and filmmaker, Ice Cube, is also the CEO and co-founder of the BIG3, which aims to become the first publicly traded sports league through a SPAC merger. He talks about the "star power" backing the league and the "uphill battle" it has overcome since the pandemic. Ice Cube has his sights set on the world for growth, naming regions like East Asia and Australia as places to expand BIG3's reach in basketball and beyond.

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