In this episode of Ice...Ice...Baby, Dr. Jay Greenstein and Brad Cost interview Eric Fernandez from Hyperice. As Director of Hyperice’s PT & Chiropractic division, Eric is passionate about helping clinics create successful programs for their patients. With 14 years of experience, he has driven the development of clinical research supporting the science behind recovery modalities as well as created innovative new ways these tools can be utilized to increase cash-based revenue, improve the patient experience, and increase new patient referrals among other benefits.