TechTalk Healthcare

What if artificial intelligence could make healthcare insurance faster, smarter, and less frustrating for providers?

Brad Cost and Dr. Jay Greenstein explore how AI could transform healthcare claims processing, real-time payments, and provider reimbursement, and what these changes could mean for the future of healthcare.

A conversation about healthcare technology, insurance innovation, and building a more efficient system for providers.

What can software companies teach healthcare providers about patient retention, customer loyalty, and long-term growth?

On this episode of TechTalk, Brad Cost and Dr. Jay Greenstein sit down with Derek DeLeon, a customer success expert and founder helping businesses build the systems, processes, and operational infrastructure needed to grow. Derek shares his journey from the software industry into customer success consulting and explains why retaining the customers you already have can be just as important as acquiring new ones.

The conversation explores the difference between customer service and customer success, how businesses can create value throughout the customer journey, and how those same principles apply directly to patient retention in healthcare and chiropractic practices.

Derek also dives into the rapidly evolving role of artificial intelligence in business, including how AI and automation can help teams prioritize work, streamline repetitive tasks, and create greater efficiency without sacrificing the human relationships that drive customer loyalty.

Brad, Jay, and Derek discuss:

• Customer service vs. customer success
• How customer success drives retention and revenue growth
• What healthcare providers can learn from SaaS companies
• Creating value at every patient interaction
• Building stronger patient relationships and loyalty
• Using AI to prioritize work and automate repetitive tasks
• Finding the right balance between automation and human connection
• How businesses can do more with the resources they already have
• The future of AI, healthcare, and customer experience

Whether you're a healthcare provider, practice owner, software leader, or entrepreneur, this conversation offers practical insight into using technology and customer success strategies to build stronger, more sustainable businesses.

What happens when artificial intelligence enters the world of business law? In this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with attorney and entrepreneur Shavon J. Smith to explore how AI is changing legal strategy, business operations, and problem-solving for entrepreneurs and small business owners.

Shavon shares her journey from practicing in big law to building a fractional legal practice that serves businesses across industries, including healthcare, construction, government contracting, and professional services. She explains why contracts, employment law, legal compliance, and having the right advisors become increasingly important as a business grows.

The conversation takes a deep dive into the role of AI in legal services. Shavon explains how entrepreneurs can use AI to research, prepare questions, and become more informed consumers of legal services without relying on it to replace an attorney’s judgment. The group also discusses AI-generated contracts, copyright and authorship, human oversight, and why the quality of an AI output depends heavily on the information and questions provided.

Shavon also shares the five-step problem-solving framework from her book, Tell Me About the Hard Part: Five Steps to Help Businesses Face, Solve, and Prevent Problems, and discusses navigating employment laws across multiple states, finding specialized legal counsel, and the importance of community for business owners.

Whether you're an entrepreneur, healthcare professional, small business owner, or leader navigating growth, this episode offers practical insight into using technology strategically while knowing when human expertise matters most.

To connect with Shavon, you can visit her website SJSlawfirm.com or find her on social media platforms at @/ShavonJSmith. You can also order her book off Amazon today!

In this episode:
• AI and the future of legal services
• Using AI as a tool instead of a replacement for legal judgment
• AI-generated contracts and business documents
• Business law and legal strategy for entrepreneurs
• Fractional legal services for growing businesses
• Employment law and managing remote employees
• Legal compliance across multiple states
• Business problem-solving and Shavon’s five-step framework
• Copyright, AI, and authorship
• The importance of community and expert advisors

What happens when AI stops being a tool and starts becoming a thought partner?

On this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Chick Herbert, Chief Experience Officer of NCMIC Group, to explore how AI is reshaping leadership, productivity, strategy, and the healthcare and chiropractic professions.

Chick shares why leaders need to become comfortable being beginners again, how question-centric coaching can build stronger strategic thinkers, and why he believes AI should be used for more than drafting emails. The conversation also dives into AI adoption, copyright and research concerns, the future of work, and the importance of pairing technology with human curiosity and judgment.

Plus, Chick breaks down the many ways NCMIC supports chiropractors beyond malpractice insurance, from lending and merchant processing to insurance services, premium financing, and giving back to the profession.

A thoughtful conversation about using AI intentionally, leading through change, and staying relevant in a rapidly evolving world.

To connect with Chick, check out NCMIC.com, email him at [email protected] or visit his website at chickherbert.com.

What if employers could provide better healthcare benefits while spending less?

On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Dan Cosgrove, founder of Better Benefits USA, to discuss the rising cost of healthcare, the problems with traditional employer-sponsored insurance, and alternative ways businesses can provide meaningful benefits to their employees.

Dan shares why his approach focuses on aligning healthcare benefits with tax strategy, why he believes smaller employers should rethink traditional group health insurance, and how health-sharing programs and preventative care plans can potentially reduce costs while improving access.

The conversation also explores the role of chiropractic care in preventative healthcare, how employers can make proactive care more accessible, and why changing the way we structure healthcare benefits could help address some of the larger problems facing the American healthcare system.

From employer benefits and healthcare costs to tax advantages, health shares, and preventative care, this conversation challenges the traditional approach and asks an important question:

What if we stopped accepting the healthcare system as it is and started building something better?

Join Dr. Jay and Brad as they interview their guest, Corey Hiben.

Corey Hiben is a health brand marketing expert, entrepreneur, and host of The Health Business Builders Show. With a background as a personal trainer and occupational therapist, Corey knows firsthand the challenges health professionals face when it comes to attracting clients and growing a practice. After realizing his real passion lay in helping others succeed, he pivoted into business and marketing and hasn’t looked back.

Today, Corey leads a branding and website agency dedicated to serving health brands, helping them clarify their identity, build high-performing websites, and implement marketing strategies that drive real results. He also founded The Health Hustlers, a thriving community of health entrepreneurs in Austin, Texas, and shares insights weekly through his podcast and newsletter.

Known for his strategic yet approachable style, Corey blends his clinical understanding of the health space with deep marketing expertise to empower practitioners, coaches, and wellness businesses to attract their ideal clients and build sustainable, thriving businesses.

To connect with Corey, visit his websites at chiroxmarketing.com or coreyhi.com, or visit his LinkedIn at linkedin.com/in/hibencorey/.

What if your home could do more than give you a place to live? What if it could help reduce stress, improve sleep, encourage movement, strengthen relationships, and support your overall well-being?

On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with architects and builders Francisca and Antonio Alonso, founders of AV Architects + Builders, to explore the connection between architecture, technology, health, and wellness.

Francisca and Antonio explain how they approach home design around the way people actually want to live, including natural light, outdoor access, views, exercise spaces, social connection, and what they call a “wellness wing.”

They also share their entrepreneurial journey, from meeting in architecture school and raising four children to building their own design-build company, why they eventually became their own builders, and what they learned about entrepreneurship along the way.

The conversation explores their philosophy of “live like you're on vacation” and why you don't need a massive budget to create a home that supports your health and lifestyle.

They also discuss their upcoming book, Vacation Style Living: Design a Home That Builds Wellbeing, Connects Families, and Reduces Stress.

To connect with Francisca and Antonio, you can call their office at 703-865-5056 or visit their website avarchitectsbuild.com to schedule a discovery call. You can also check out their YouTube channel at youtube.com/@av-architects-builders, their Instagram account at instagram.com/avarchitectsbuild, or their LinkedIn account at linkedin.com/company/avarchitects-builders

You can also order their newest book, Vacation Style Living® here: Vacation Style Living: Design a Home that Builds Well-Being, Connects Families, and Reduces Stress: Alonso, Francisca, Alonso, Antonio: 9781971949444: Amazon.com: Books

Why are so many chiropractors undercharging for their services? In this episode, Brad Cost and Dr. Jay Greenstein sit down with Dr. Ray Foxworth, chiropractor and CEO of ChiroHealthUSA, to break down the complicated relationship between chiropractic fees, insurance reimbursement, allowable rates, and practice profitability.

Dr. Ray Foxworth explains how chiropractors can become anchored to low fees through chiropractic school, insurance contracts, historical fee schedules, and fear of losing patients. He also explores how widespread undercharging can influence reimbursement benchmarks and make it harder for practices to negotiate from a position of strength.

The conversation covers how to set a chiropractic fee schedule, understanding insurance allowables, calculating practice overhead, determining the true cost of delivering care, cash fees, PPO contracts, managed care, and the importance of knowing your practice numbers.

Dr. Foxworth also shares why understanding your overhead and desired profit margin is essential to building a sustainable chiropractic practice and explains how chiropractors can use available data and tools to make more informed decisions about their fees.

In this episode:

• Why chiropractors may be undercharging for their services
• How chiropractic school can create unrealistic fee expectations
• The impact of insurance allowables and contracted rates
• What “price anchoring” means for chiropractic practices
• How to calculate the true cost of delivering care
• Why your billed fee and allowable amount are not the same thing
• How overhead and profit margin should influence your fee schedule
• The relationship between low fees and insurance reimbursement
• Cash fees, PPO contracts, and managed care
• Using practice data to build a sustainable fee schedule
• Why “no profit, no mission” matters for healthcare practices

If you’re a chiropractor, chiropractic student, practice owner, or healthcare professional, this episode offers a practical look at the financial side of running a sustainable practice while navigating insurance reimbursement and changing healthcare costs.

To connect with Ray, you can email him at [email protected] or visit his website at chirohealthusa.com.

What happens when chiropractors step outside the treatment room and into the rooms where healthcare policy is being shaped?

In this episode of Tech Talk, Brad Cost and Dr. Jay Greenstein sit down with Dr. Alli Totzke-Hitzeroth, a chiropractor, public policy expert, adjunct professor, and member of the World Federation of Chiropractic’s Public Health Committee, for a wide-ranging conversation about the future of chiropractic and the healthcare system.

Dr. Alli shares how her own experiences with healthcare shaped her decision to pursue chiropractic and eventually earn a master’s degree in public policy. She explains why having healthcare providers involved in policy conversations matters, how technology is creating more opportunities for diverse voices to participate, and what chiropractors can learn from the way other countries approach the profession.

The conversation also dives into some of the biggest challenges facing healthcare today, including insurance reimbursement, healthcare consolidation, Medicare, research funding, and the growing tension between staying within the traditional healthcare system and moving toward cash-based care.

Dr. Alli makes the case for continued engagement in the healthcare system, emphasizing the importance of chiropractic being included equitably in Medicare and participating in research that compares chiropractic with other forms of care.

They also discuss her work with the World Federation of Chiropractic, patient safety research, healthcare policy, and her upcoming consulting work.

It’s a conversation about where chiropractic has been, where healthcare is headed, and why having a seat at the table may matter more than ever.

To connect with Alli, you can visit her website at https://www.atchiropolicy.org/ or email her at [email protected].

Joey Coleman is back for TechTalk's annual college football conversation and this year, the stakes are higher than ever.

Brad Cost, Dr. Jay Greenstein and Joey break down the 2026 college football season, from Oklahoma State's new era and Notre Dame's championship hopes to Ohio State, Oregon, Texas and the teams that could surprise everyone.

The conversation goes beyond wins and losses, diving into the changing world of NIL, what happens when coaches bring entire rosters with them, why universities are investing so heavily in athlete recovery, and how college football has evolved into a true business.

Plus, the guys debate whether academic performance should factor into postseason eligibility, discuss the future of non-football sports, and make their official College Football Playoff predictions—including who they think will win it all.

And, of course, there's plenty of trash talk along the way.

Who has the best prediction? You decide!