Many UK museums are developing their expertise in the creation of 3D models of objects in their collection. To-date, these authentic, high-quality models have not been made available to the digital creative industries, who instead have relied on manually created models that cannot be relied on to be accurate. This paper introduces ICON, a cross-sector collaborative R&D project that is developing workflows and a technology platform to repurpose digitised models created for curatorial purposes so they can be used in film, TV, games and other creative applications.