In this episode of Iconic Creators, host Baxter Colburn speaks with Sarah Katterhenry, a realtor from Stevens Point, Wisconsin.
They discuss the intersection of real estate and social media, exploring how Sarah has built her brand and following on Instagram. Sarah shares her journey from being a first-grade teacher to becoming a successful realtor, emphasizing the importance of community engagement and personal branding in her marketing strategy. The conversation also touches on the evolving landscape of real estate marketing, the significance of genuine connections with followers, and the inspiration Sarah draws from creators outside her industry.
In this conversation, Sarah and Baxter explore the evolving landscape of social media content creation, emphasizing the importance of storytelling and engagement through formats like carousels. They discuss the challenges of creating video content, particularly the fear of speaking on camera, and the necessity of setting realistic goals to avoid burnout in high-demand industries like real estate.
Learn more about Sarah: https://sarahkaetterhenry.com/