The Financial Coconut Podcast

Iconic Japanese Pastry brand, Flor ends for good. Founder joins Travel Trade [TBS 22 ft Heidi, Flor]


Listen Later

The Final Slice: Why a Beloved Bakery Chose to Close Forever


In this emotional episode:

- Heidi (Chef-Owner of Flor Patisserie) reveals the shocking trigger that forced her 15-year-old iconic bakery to shut its doors.

- Hear the untold story behind the viral rent hike that exposed Singapore’s F&B struggles.

- Why she walked away despite massive media attention and loyal customers.

- Her candid take on hidden costs of mall operations ("an*l management" and contractor nightmares!).


Plus: Her radical pivot to a surprising new venture:


- Luxury Japanese cultural tours (pottery, tea harvesting, and chef collaborations).

- Culture clashes: Singaporean vs. Japanese expectations.

- "Unfair advantages" that made her transition possible.


Heidi’s raw advice for entrepreneurs: "It’s not that bad. Even if you fail, it’s just another lesson."


Don’t miss this no-holds-barred exit interview — a masterclass in resilience, reinvention, and knowing when to walk away.


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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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The Financial Coconut PodcastBy The Financial Coconut

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