Stephanie Rose shares insights on building a brand and growing on Instagram, emphasizing the importance of brand personality, storytelling, and strategic content creation. She provides practical tips for engaging content, audience targeting, and leveraging compelling stories to drive growth. The conversation covers the importance of authenticity and storytelling in building a personal brand, leveraging trial reels for growth, and the significance of clarity and direct communication in engaging with the audience. It also emphasizes the need for grieving and redefining oneself after a setback, and the power of using sensational stories to attract and retain followers.

Takeaways

• Brand and social media must be integrated, not separate.
• Compelling storytelling and sensational hooks are key to engaging content.
• Understanding audience behavior and optimizing content for engagement is crucial. Authenticity and storytelling are crucial for building a personal brand.
• Leverage trial reels for growth and use sensational stories to attract and retain followers.

Chapters

• 00:00 The Role of Brand in Instagram Growth
• 02:09 The Power of Compelling Storytelling
• 03:03 Strategic Content Creation for Engagement
• 05:01 Audience Targeting and Sensational Hooks
• 06:25 Leveraging Stories for Growth
• 07:49 Optimizing Content for Engagement
• 08:48 Building a Brand Persona
• 18:27 Strategies for Instagram Growth
• 28:30 Call to Action and Audience Engagement
• 33:43 Optimizing Content for Engagement
• 36:35 Authenticity and Storytelling
• 39:00 Leveraging Trial Reels for Growth
• 41:53 The Power of Sensational Stories
• 47:14 Grieving and Redefining Oneself
• 57:19 Clarity and Direct Communication

Stephanie Rose shares the dramatic story of her Instagram account being taken down by Meta due to mass reporting by homophobes. She discusses her journey from family photography to birth photography, coming out as gay, rebuilding her brand, and the challenges she faced. She also shares her strategies for growing her new Instagram account and empowering women through financial security.

Follow my new Instagram account here: https://www.instagram.com/stephanie.the.rose/

Work with me here: https://westrosemedia.com/

Takeaways

• Resilience
• Authenticity

Chapters

• 00:00 The Drama Unfolds
• 05:20 Coming Out and Rebuilding
• 11:22 Starting Again
• 17:34 Rebuilding and Empowering Others
• 22:54 Strategies for Growth

The conversation covers the importance of consistency in content posting, the impact of content relevance and engagement, the focus on sales vs. views, strategic channel utilization, and lead generation and conversion.

Takeaways

• Consistency is key for content posting and relevance.
• Strategic channel utilization is crucial for lead generation and conversion.

Chapters

• 00:00 The Importance of Consistency
• 07:00 Strategic Channel Utilization

In this conversation, Stephanie Rose discusses the importance of upgrading content and the power of consistency. She emphasizes the need to take steps to upgrade content immediately and highlights the significance of consistency in content creation. Additionally, she introduces the concept of Cadence as a tool for scheduling and distributing content across multiple platforms.

Takeaways

• Upgrade your content now
• Consistency is key

https://westrosemedia.com/cadence

Jennifer Thacker on How Events Can Grow Your Business

If you've ever thought about hosting an event for your business but didn't know where to start, this episode is for you.

Stephanie sits down with Jennifer Thacker, founder of R3 Events, to talk about what separates a forgettable event from one people can't stop talking about. Jen shares how she got her start as an underdog on a 2,000-person production, why the guest experience starts long before anyone walks through the door, and the exact questions to ask before you plan a single thing.

They also get into why your marketing and event planning need to be in sync from day one, how to create moments people actually want to share (not just wings on a wall), and why live content from your event might be your best tool for selling out the next one.

Plus, Jen teases a brand new mystery outdoor event coming to Calgary this August. You're going to want to hear this one.

In this episode:

• When and why to hire an event planner
• How to plan your first event from scratch
• Turning clients into your best marketers through experience
• Why post-event marketing matters just as much as the event itself
• The power of cohesive event and marketing strategy

Connect with Jen:

Website: r3events.ca | Instagram: @r3events

You have been warned.

This episode is not a regular podcast episode. This is the official announcement of the Manifesting & Marketing Mastermind and we brought you something you can actually feel.

If you've ever said "I don't have time to make content" and "I self-sabotage every time I get close" in the same breath, this one is for you.

We tap through the fear of releasing control, the fear of investing in support, and the story that says you have to do it all alone to prove you're the best. Spoiler: you don't. And the fastest version of you knows it.

This is just a taste of what we do inside the mastermind, where content strategy, personal branding, and emotional regulation work happen together because the external and internal? They are not separate.

If this activated something in you, we want to hear about it. DM us. Share it with a friend. And if you're ready to stop being slightly behind and finally prove it to yourself?

The doors are open. Let's go.

https://westrosemedia.com/mastermind

The conversation introduces human design as an astrology-based awareness system and explores the unique characteristics and strategies for success of each aura type in business and content creation. Eden shares her iconic moment and provides insights into manifestors, projectors, and generators, offering guidance on creating content aligned with each aura type's energy. The conversation delves into the nuances of Human Design, exploring the themes of frustration and satisfaction, the role of reflectors in mirroring the collective, the significance of aura types and non-self themes, and the exploration of Human Design and next steps for individuals. Understanding Human Design can provide clarity and permission for individuals to embrace their unique approach, and each aura type has its own non-self theme and signature, which can guide decision-making and behavior.

Takeaways

• Human design is an astrology-based awareness system
• Aura types include manifestors, projectors, generators, manifesting generators, and reflectors
• Each aura type has unique characteristics and strategies for success in business and content creation Understanding Human Design can provide clarity and permission for individuals to embrace their unique approach.
• Each aura type has its own non-self theme and signature, which can guide decision-making and behavior.

Chapters

• 00:00 Introduction to Human Design
• 05:52 Understanding Aura Types
• 16:00 Manifestors: Bold and Polarizing Content
• 24:10 Projectors: Guiding and Empowering Content
• 30:59 Generators: Conversational and Satisfying Content
• 39:30 Reflectors: Mirroring the Collective
• 45:21 Aura Types and Non-Self Themes
• 53:10 Exploring Human Design and Next Steps

Stephanie Rose discusses the purpose and details of a content retreat, emphasizing the importance of creating purposeful and intentional content. She delves into the planning and execution of various content types, including podcast recordings, B-roll content, face-to-camera videos, and visual linking through pictures and videos. The focus is on creating content that aligns with the future self and builds trust with the audience.

Takeaways

• Purposeful and intentional content creation is essential for eliminating resentment and bitterness in business.
• Pre-planning and engineering content, including B-roll shots, outfits, and visual linking, are crucial for creating relatable and impactful content.

Chapters

• 00:00 The Purpose of Content Retreats
• 06:09 Podcast Recording and Engineering Questions
• 11:48 Planning and Using B-Roll Content

Everyone talks about “going to the next level.”
Almost no one talks about what actually has to change to get there.

In this episode, we break down what next level growth really looks like in real life, not just online. From money and business to health, love, and identity, we share the practical decisions, nervous system shifts, and uncomfortable upgrades that actually move the needle.

This is for anyone who knows they are meant for more but feels the friction of getting there.

This episode dives into the real mindset and habits behind becoming a TEDx speaker and building a personal brand that actually stands out. Julie DeLucca Collins joins Stephanie to break down how confidence is created through repetition, why failure is a necessary part of rising, and how small daily habits stack into the kind of momentum that changes your entire trajectory.

Julie shares the truth about getting rejected on the path to TEDx, the rituals that keep her grounded and focused, and the business strategies that help entrepreneurs adapt without losing momentum. From breaking unhelpful habits to building a content library that fuels a powerful brand, this conversation is a masterclass in staying committed to your future self.

If you are building a brand, a business or a body of work that is meant to make an impact, this episode will give you the tools, mindset and clarity to move forward with intention.