Icons Behind Brands With Devleena

Unleash the marketing genius within!  This episode of Icons Behind Brands features the inspiring Rekha Sahay, Head of Marketing & Communications at Sasken Technologies Limited.

Rekha's extensive experience across IT/ITes, Telecom, Pharmaceuticals, and more has equipped her to craft data-driven marketing strategies that drive real business growth.

Join Devleena Neogi, Editor-in-Chief of Icons Behind Brands, as they explore:

• The impact of Rekha's diverse industry background on her marketing approach
• A pivotal leadership moment that redefined her team management style
• Strategies to build a culture of innovation within your marketing team
• The evolving marketing landscape in the IT services and consulting industry
• Effective ways to leverage social media marketing to connect with Gen Z

Gain invaluable insights and practical strategies to elevate your marketing game!

#marketing #leadership #strategy #IT #socialmedia #GenZ #IconsBehindBrands #SaskenTechnologies

Get ready to dive deep into the evolving world of B2B and B2G marketing with Rati Acharya, Head of Marketing at Mazars India, on Icons Behind Brands!

In this exclusive teaser, we explore the transformative impact of digitalization on professional services marketing. Rati, a seasoned marketing leader with over 20 years of experience, shares her insights on:

The changing landscape of marketing: Discover how digital transformation has revolutionized marketing strategies in professional services, particularly within B2B and B2G ecosystems.

The power of technology: Uncover the role of AI and data analytics in shaping the future of marketing and gain valuable knowledge on leveraging these tools for success.

Building trust and credibility: Learn why brand positioning is crucial in a sector where trust is paramount and how to establish your brand as a reliable authority.

Streamlining your efforts: Explore the tools and technologies that can enhance client engagement and optimize your marketing strategies for maximum impact.

Emerging trends: Get a glimpse into the future with Rati's predictions on the trends and technologies that will revolutionize professional services marketing.

Join us as we delve into these exciting topics and more with Rati Acharya. Subscribe to Icons Behind Brands and hit the notification bell to be alerted when the full episode drops!

#Marketing #ProfessionalServices #B2B #B2G #DigitalTransformation #AI #DataAnalytics #BrandPositioning #ClientEngagement #FutureTrends

Dive deep into the world of steel with Ashit Patni, the strategic powerhouse behind ESL Steel Limited's growth.  For over 15 years, Ashit has served as both Chief Marketing Officer and Chief Raw Material Officer, wielding his unparalleled expertise to navigate the complexities of the iron and steel industry.

In this insightful conversation with Devleena Neogi, host and editor-in-chief of Icons Behind Brands, Ashit unlocks a treasure trove of knowledge.

Explore:

• The intricacies and challenges of Ashit's dual role, and his strategies to stay informed about the latest trends in marketing and raw material procurement.
• How Ashit tailors his marketing strategies to conquer diverse domestic and international markets, maximizing reach and impact.
• Ashit's leadership philosophy for fostering a value-driven and results-oriented marketing team, inspiring excellence.
• The biggest challenges and untapped opportunities for ESL Steel in the ever-evolving steel manufacturing landscape.

Gain invaluable insights from Ashit's experience and discover how to navigate the dynamic world of steel.

Don't forget to like and subscribe for more inspiring Icons Behind Brands interviews!

#IconsBehindBrands #SteelIndustry #MarketingLeadership #AshitPatni #ESLSteel

Devleena Neogi chats with marketing guru Aditya Sharma, a 20+ year veteran who's driven strategies for TCS, Infosys, and Wipro. Now leading marketing at L&T Technology Services, Aditya shares his expertise in digital marketing, brand building, and stakeholder engagement. Learn from this marketing maestro's journey, how he tackles the AI-powered digital age, and his advice for aspiring marketing leaders. Stay tuned!

Discussed Topics:

• Aditya's marketing career path and key experiences.
• How his experience shaped his approach in tech & engineering sectors.
• Mastering marketing in the age of AI and digital.
• Unique challenges in marketing engineering services.
• The role of thought leadership in engineering marketing.

Bonus: Rapid Fire Questions

• Favourite work memory
• Biggest change since he started working
• Advice for new employees and aspiring marketing leaders

Subscribe, Rate & Review

Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.

To Connect with Devleena 

• INSTAGRAM: @devleenaneogi
• LINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/
• FACEBOOK: https://www.facebook.com/devleena.neogi
• TWITTER: @devleenaneogi

une in to the latest episode of Icons Behind Brands on Spotify! Join host Devleena Neogi and special guest Suheil Mohan, Head of Brand Marketing at Ninjacart, as they dive deep into the world of brand marketing. Explore Suheil's journey through online education, gaming, and more, and gain exclusive insights into the strategies shaping his approach to brand engagement. Don't miss out on this enriching conversation – listen now! #IconsBehindBrands #BrandMarketing

 #MarketingInsights#DiveDeepWithDevleena #BrandFactsWithDevleena

Tune in to "Infidigit's Kaushal Thakkar talks SEO, automation, and the future of organic marketing" for an exclusive conversation with Kaushal Thakkar, the Founder & Managing Director of Infidigit, renowned for pioneering strategies in SEO and tech marketing. With over two decades of experience, Kaushal delves into the evolving landscape of organic marketing, revealing emerging trends and Infidigit's innovative approaches to stay ahead. Uncover his journey from digital marketing head to founding Infidigit, and gain insights into integrating new trends into digital strategies

 Plus, enjoy rapid-fire questions touching on Kaushal's favorite work memory, industry insights, and invaluable advice for aspiring marketing leaders. Don't miss this insightful episode packed with expert perspectives and actionable strategies for navigating the dynamic world of SEO and organic marketing.

#marketing #Teaser #IconsBehindBrandss #FutureReadyIndia #DevleenaNeogi #DiveDeepWithDevleena#BrandFactsWithDevleena##MarketingInsights#SEO#organicmarketing#digitalmarketing#marketingtrends#futureofmarketing#leadership#entrepreneur#interview

Subscribe, Rate & Review

 Enjoying our podcast? Don't forget to subscribe, rate, and review! Your support helps us reach more listeners and continue delivering valuable content. Subscribe now to stay updated on the latest episodes, and take a moment to rate and review us on your favorite podcast platform. We appreciate your feedback and look forward to bringing you more insightful discussions. Thank you for being part of our community.

To Connect with Devleena 

·        INSTAGRAM: @devleenaneogi

·        LINKEDIN: https://www.linkedin.com/in/devleena-neogi-79b64816/

·        FACEBOOK: https://www.facebook.com/devleena.neogi

·        TWITTER: @devleenaneogi

I'm so excited to finally share the full conversation with marketing guru Tathagat Jena, Head of Marketing, DTC & Ecom at HMD Global (NOKIA), on Icons Behind Brands!

Tathagat's 25+ years of experience across industries like Automobile, Telecom, Fast Food, and Mobile Handsets are pure gold! In this episode, we explore:

• The art of adaptation: How to craft winning brand strategies across diverse landscapes.
• Telecom's future: Unveiling what lies ahead for the industry in a tech-driven world.
• Digital transformation journey: Witnessing HMD Global's inspiring shift in marketing approaches. ➡️
• The emotional connection advantage: Powerful strategies for building brand loyalty in Telco and mobile tech. ❤️
• Leading diverse teams: Effective tactics to foster collaboration and teamwork for high performance.

This episode is a must-listen for anyone in marketing, branding, or leadership!

Head over to Spotify and dive in now! Let me know your key takeaways in the comments below.

#IconsBehindBrands #Marketing #Telecom #Mobile #Leadership #HMDGlobal #Nokia #Spotify

     Welcome to Icons Behind Brands, the podcast where we uncover the stories and strategies behind the world's most influential brands. I'm your host, Devleena Neogi, and in today's episode, we have the privilege of sitting down with Karun Thareja, the Head of Marketing & Product at Faircent.com.

     Karun's journey is a testament to the power of innovation, adaptability, and relentless pursuit of excellence in the ever-evolving landscape of marketing and product development. From his beginnings managing multimedia education at NIIT to his current role at Faircent.com, Karun has accumulated a wealth of experience and insights that have shaped his trajectory in the industry.

     In this episode, Karun shares his remarkable journey, offering valuable insights into how he has adapted marketing strategies to resonate with diverse demographics and cultural nuances across different regions. Drawing from his experiences at industry giants like IBM, Microsoft, and Oracle, Karun delves into the intricacies of building trust and credibility with potential investors and borrowers in the dynamic world of peer-to-peer lending.

     Throughout our conversation, Karun provides practical advice and actionable strategies for marketers and entrepreneurs alike. He discusses the importance of understanding your target audience and tailoring your messaging to meet their needs and preferences. He also emphasizes the significance of building authentic relationships with customers and stakeholders, fostering trust and loyalty in an increasingly competitive marketplace.

     Karun's passion for innovation and his relentless pursuit of excellence shine through as he shares his vision for the future of marketing and product development. He highlights the importance of staying ahead of industry trends and embracing new technologies to drive growth and create meaningful impact.

     Whether you're a seasoned marketer looking to refine your strategies or an aspiring entrepreneur seeking inspiration, this episode offers valuable insights and practical advice to help you navigate the complex world of marketing and product development.

     Join us as we uncover the secrets behind Karun's success and explore the strategies that have made him an icon in the industry.

     Thank you for tuning in to Icons Behind Brands. Be sure to subscribe to our podcast for more inspiring conversations with industry leaders and innovators. Until next time, keep pushing the boundaries of creativity and innovation in your own journey to success.

#IconsBehindBrands #DevleenaNeogi #DiveDeepWithDevleena #BrandFactsWithDevleena

The wait is over, marketing mavericks! We're thrilled to share the full episode of Icons Behind Brands featuring Binit Kumar, Category Head for Oral Care at Dabur, a powerhouse FMCG brand with a whopping ₹1600 Cr division!

Binit's an award-winning marketing leader with over 14 years of experience at top FMCG companies like Zydus Wellness, P&G, and Coty. He brings a wealth of knowledge and proven strategies to the table.

Join host Devleena Neogi for an episode packed with valuable takeaways, including:

• Binit's inspiring journey through sales, trade marketing, and brand management across industries
• Timeless marketing principles that stand the test of time
• The art of storytelling - captivating audiences on traditional TV vs. the dynamic world of YouTube
• Binit's firsthand experience navigating the ever-evolving marketing landscape at Dabur

This episode is a goldmine for anyone looking to elevate their marketing game!

Listen Now: [Link to Podcast Episode]

#IconsBehindBrands #Marketing #FMCG #OralCare #BinitKumar #DevleenaNeogi

P.S. Share your biggest takeaways from the episode in the comments below! Let's keep the marketing conversation going!

Welcome to Icons Behind Brands! 

Join us for an exclusive interview with Aradhika S. Mehta, Founder/Chief Strategy Officer of Brand Architects, as she shares her two decades of expertise in the marketing realm. Aradhika has been instrumental in shaping the strategies of fashion giants like Levi’s, Nike, and Lenskart.com, and her innovative approaches have reshaped global perceptions. Formerly the CMO of The Body Shop, Aradhika's insights have driven purpose-driven marketing initiatives in today's dynamic landscape. In this teaser episode, hosted by Devleena Neogi, Editor-in-Chief of Icons Behind Brands, Aradhika discusses her approach as a founder/CSO at Brand Architects and how the beauty and fashion industries have evolved in terms of marketing techniques and consumer behavior.

 Stay tuned for the full episode to delve deeper into Aradhika's leadership insights and her vision for redefining brand narratives. Don't miss out on this insightful conversation!

 #IconsBehindBrands #MarketingMaestro #BrandArchitects #AradhikaMehta #DevleenaNeogi #PurposeDrivenMarketing