🎤A follow-up sequence running quietly in the background just pulled a grieving seller back from the edge of foreclosure and she never knew it was automated. 

What if the person who saved your deal wasn't a person at all? Host Jim sits down with Keith Gillispie, founder of REI Automated, to unpack exactly what happens when follow-up runs on autopilot for years, not weeks.

Keith built REI Automated after eight years of active-duty Marine service and 13 overseas deployments, growing a team of 18 real estate investor virtual assistants across 34 states before launching his six-software "Deal OS" in October 2019.

Listen for the real math behind lead follow-up, how REI Automated's AI decides when to hand a conversation to a human, and the story of one seller who came back years later grateful for something she didn't know had a name.

🎧 Hosted by: Jim Remley

🎤 Featuring: 

Keith Gillispie is the founder of REI Automated, a six-software real estate investing platform (Deal Labs, Deal Stream, Deal Feed, Deal Base, Deal Bots, Deal GPT). A former active-duty U.S. Marine with 13 overseas deployments, he began real estate investing in 2016 and has taught 14 courses on marketing, deal structure, and automation. 

💡 What You’ll Learn in This Episode:

✔️ REI Automated automates 90% of investor tasks 

✔️ Deal OS bundles six specialized real estate softwares 

✔️ Deal Base CRM runs 389 built-in automations 

✔️ Follow-up sequences run 500 days to 5 years 

✔️ Bundling three REI Automated tools saves 25% 

✔️ 14 free courses available via podcast-exclusive link 

✔️ Coaching program accepts two new clients monthly 

✔️ Florida home prices dropped 31% year-over-year 

Stop being your own business's choke point; hear the full playbook, then explore REI Automated's software, courses, and coaching. 

💡Key Questions Answered in This Episode 

Q: What is REI Automated's Deal OS?→ A: A six-software ecosystem: Deal Labs, Deal Stream, Deal Feed, Deal Base, Deal Bots, and Deal GPT, covering lead generation, CRM automation, AI voice agents, and AI-powered deal analysis for real estate investors.

Q: How does REI Automated's follow-up system work?→ A: It runs text messages, ringless voicemails, AI calls, and emails on a cycle stretching from 500 days to 5 years, transferring a lead to a live agent only when the AI detects a shift in sentiment.

Q: How much does bundling REI Automated's software save?→ A: Bundling two tools saves 12%, and bundling three tools saves 25%, according to Keith Gillispie.

⏳Timestamps (Click to Jump!):

📌00:00 - Cold Open & Meet Keith Gillispie

📌01:23 - Every Product Started as a Personal Problem 

📌02:53 - Marine to Real Estate Investor: The Turning Point 

📌05:46 - 18 Virtual Assistants Across 34 States 

📌07:03 - Inside the Deal OS: 6 Real Estate Softwares 

📌11:42 - Why Sellers Actually Prefer Talking to AI

📌13:35 - How to Vet Keith Before Working With Him 

📌16:02 - Software vs. Coaching: How Pricing Works 

📌18:31 - Single-Family Only? What Software Covers 

📌20:53 - Creative Financing in High Interest Rates 

📌22:29 - Florida Home Prices Down 31% YoY 

📌24:16 - The Follow-Up Story That Saved a Seller 

📌31:45 - How to Buy Software, Courses & Coaching 

📌35:15 - Wrap up

Connect with KEITH GILLISPIE:

• Facebook: https://www.facebook.com/Keith.Gillispie

• LinkedIn: https://www.linkedin.com/in/keithgrei/

• Instagram: https://www.instagram.com/keithg_rei

• TikTok: https://www.tiktok.com/@keithg_rei

• X/Twitter: https://x.com/keithg_rei

• YouTube: https://www.youtube.com/@keithg_rei

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#REIAutomated #RealEstateInvesting #DealOS #AIinRealEstate #RealEstateAutomation #CreativeFinancing #FollowUpAutomation #KeithGillispie

🎤If you disappeared from social media tomorrow, would your real estate business survive on relationships alone?

On Icons of Real Estate, host Ben sits down with three top producers: Cory Boldroff, Amanda Jordan, and Jeff Goodman to unpack what actually keeps their pipelines full: Cory's senior-focused planning practice, Amanda's referral-only Manhattan luxury business, and Jeff's 336-person relationship system at Brown Harris Stevens.

This episode breaks down three completely different playbooks for staying top-of-mind without chasing algorithms.

🎧 Hosted by: Bens

🎤 Featuring: 

• Cory Boldroff is a certified senior real estate planner who runs a family of companies helping seniors downsize, plan estates, and protect their finances before, during, and after a transaction. 

• Amanda Jordan is a luxury real estate agent focused on Manhattan, building her business around discretion, strategic advice, and deep neighborhood knowledge. 

• Jeff Goodman is a broker at Brown Harris Stevens with 22 years of prior media sales experience, hosts a neighborhood walking-tour podcast, and holds a registered trademark, "The Quintessential New Yorker." 

💡 What You’ll Learn in This Episode:

✔️ Protect senior clients well after closing.

✔️ Family can exploit seniors after a sale.

✔️ Get 80-90% referrals, no social media.

✔️ Relationships can survive a market shutdown.

✔️ A trademark beats generic branding.

✔️ Monthly calls sustain 336 referrals.

✔️ Fast growth without systems fails.

✔️ Chasing deal counts hurts quality. 

Ready to stop chasing leads and start building relationships that refer to themselves? Follow Icons of Real Estate so you never miss an episode. 

💡Key Questions Answered in This Episode 

Q1: How does Jeff Goodman keep new clients coming in without relying on social media?

→ A: Jeff Goodman keeps clients coming in by making monthly "value calls" to a core group of 336 relationships, who consistently introduce him to new people. 

Q2: What is a certified senior real estate planner?

→ A: Per Cory Boldroff, it's an agent trained to help seniors downsize, plan estates, and protect finances before, during, and after a transaction. 

Q3: Why was 2020's shutdown Amanda Jordan's best year?

→ A: Her business ran on relationships and referrals, not showings or social media, so the shutdown didn't disrupt her pipeline. 

⏳Timestamps (Click to Jump!):

📌00:00 - Cold Open

📌00:35 - Welcome to Icons 100  

📌00:46 - Q1: "Category of One" 

📌05:36 - Q2: Life After Social Media  

📌08:47 - Q3: The Key Relationship  

📌13:26 - Q4: When Success Holding You Back 

📌17:48 - Q5: The 10-Year Master Plan

Connect with Amanda Jordan

Instagram: https://www.instagram.com/amandajordan_re/

LinkedIN: https://www.linkedin.com/in/amanda-jordan-07000b7/ 

Email: [email protected]

Connect with Jeff Goodman

Instagram: https://www.instagram.com/jeffgoodmannyc

Facebook: https://www.facebook.com/JeffGoodmanNYC

Youtube:https://www.youtube.com/channel/UC23VvCL--iJNAYUHTRqvvOg/featured

LinkedIN: https://www.linkedin.com/in/jeff-goodman-99ab961

Website: https://jeffgoodman.nyc/

Email: [email protected]

Connect with Cory Boldroff

Instagram: https://www.instagram.com/corybyourreplanner/

Facebook: https://www.facebook.com/IamYourRealEstatePlanner/

Youtube: https://www.youtube.com/channel/UC_V7BFXhxV12xRtiPc9XRwA

LinkedIn: https://www.linkedin.com/in/cory-boldroff

Email: [email protected]

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateAgent #IconsOfRealEstate #RealEstateBranding #TopProducer #NYCRealEstate #RealtorTips

🎤What if the busiest, most stressful part of your real estate business shouldn't be run by you at all? 

What if the busiest, most stressful part of your real estate business shouldn't be run by you at all? For agents buried in contracts, deadlines, and paperwork, the answer might be simpler than hiring an assistant. 

On Icons of Real Estate, host Jim Remley talks with Cecilia Peralta, founder of a virtual transaction coordination company who left hospitality, became a solo agent, then transitioned into operations before building a business with the capacity to manage 100 files a month. 

This episode breaks down why a transaction coordinator should be an agent's first hire, and how to build the systems and boundaries to run a virtual TC business well. 

🎧 Hosted by: Jim Remley

🎤 Featuring: 

Cecilia Peralta is the founder of a virtual transaction coordination company (cbpvirtual.com). She transitioned from real estate sales into operations management before building her own TC business, which she runs with a small team of junior TCs handling up to 100 files a month. She also shares educational content on her YouTube channel.

💡 What You’ll Learn in This Episode:

✔️ Hire a TC First: Bring on a coordinator before an assistant to free up selling time. 

✔️ Avoid Costly Errors: A skilled TC prevents mistakes that could cost two of ten deals. 

✔️ Vet With a Call: Use a discovery call, not just referrals, to check TC fit. 

✔️ Scale With a Team: Handle up to 100 files a month with junior TC support. 

✔️ Set Clear Hours: Run a virtual TV business on strict Monday-to-Friday, 9-to-5 hours. 

Ready to get your paperwork off your plate? Connect with Cecilia Peralta at cbpvirtual.com or subscribe to her YouTube channel, Cecilia Peralta, for more. 

💡Key Questions Answered in This Episode 

Q: How do agents know when to hire a transaction coordinator?→ A: By hiring one once they reach roughly 10 transactions a year, since per-deal fees carry little downside.

Q: What is a virtual transaction coordinator?→ A: A virtual TC is an independent contractor managing contract-to-close paperwork remotely for multiple agents and brokerages.

Q: Why do some agents fail when they try to become transaction coordinators?→ A: Because the role demands extreme organization, contract mastery, and the ability to sell services to brokers.

⏳Timestamps (Click to Jump!):

📌00:00 - Cold Open: Cold Open: 100 Files a Month 

📌00:35 - Intro: Sales to TC Journey 

📌01:58 - Becoming an Ops Manager 

📌 02:45 - Sales vs Admin Personalities 

📌 06:07 - When to Hire a TC 

📌09:22 - Building Her Own Virtual TC 

📌 10:22 - What to Look for in a TC 

📌14:16 - Virtual vs In-House TC 

📌16:50 - The "Wrong Seat" Story 

📌19:48 - Discipline of Working From Home 

📌21:12 - Working Across CRMs 

📌23:10 - Setting 9-to-5 Boundaries  

📌24:55 - Connect With Cecilia Peralta  

Connect with Cecilia Peralta:

• Website: https://cvpvirtual.com/

• Youtube: https://www.youtube.com/@CeciliaVPeralta 

• LinkedIn: www.linkedin.com/in/cecilia-peralta

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateAgents #TransactionCoordinator #VirtualTC #RealEstateBusiness #IconsOfRealEstate 

🎤What actually separates a high-producing agent from a true business owner? Three real estate icons get brutally honest about the systems, mentors, and mindset shifts it took to find out no fluff, just what's worked for them season after season.

Icons 100 sits down with three agents from three completely different markets: Asheville's homestead scene, Redlands' Inland Empire, and NYC's luxury condo world for the same five hard-hitting questions about differentiation, referrals, and building something bigger than yourself.

🎧 Hosted by: Bens

🎤 Featuring: 

Jordan Lockaby: Owner of Bloom Realty in Asheville, NC. Founded a local real estate investing community and built her business after an early career in organic farming.

Michelle Reifel: REALTOR® with Coldwell Banker Kivett-Teeters, a 4th-generation Redlands, CA resident with nearly 20 years in the business and a reputation built on referrals.

Mukul "Micky" Lalchandani: Founder and Managing Broker of Undivided, a NYC luxury condo advisory. Creator of the Undivided Value Index and host of the Undivided Access YouTube channel (40,000+ subscribers).

💡 What You’ll Learn in This Episode:

✔️ How an unconventional background (farming, investing, global upbringing) becomes a genuine trust signal 

✔️Why "the Three Rs": reputation, reviews, referrals - outlast every paid ad you'll ever run 

✔️ What it actually takes to build a media brand that keeps working while you're offline 

✔️ The mental shift from "high-producing agent" to real business owner and why hiring help isn't optional 

✔️How to find (and use) a business coach or broker relationship that pushes you past your own blind spots 

✔️ Why a 10-year vision should aim to make your brand the standard the market measures against, not just another name in it 

Connect with Michelle Reifel 

Facebook: https://.facebook.com/michelle.reifel/

Instagram: https://www.instagram.com/michellereifel/

Website: https://michellereifelrealtor.com/

Email: [email protected] 

Connect with Jordan Lockaby

Instagram: https://www.instagram.com/bloomrealtyavl/

Youtube: https://www.youtube.com/@BloomRealtyAVL

Email: [email protected] 

Connect with Mukul Lalchandani 

LinkedIn: https://www.linkedin.com/in/mukul-micky-lalchandani/

Website: https://www.meetmukul.com/

Email: [email protected] 

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateAgent #TopProducer #RealEstateBranding #IconsOfRealEstate #RealEstateBusiness #MichelleReifel #MukulLalchandani  #JordanLockaby

🎤He left the Navy with no savings and no rich family and still built a 40-unit rental portfolio without a single outside investor. 

Anton Ivanov didn't come from money. He didn't inherit a portfolio or borrow from wealthy relatives. What he had was a VA loan, a house hacking strategy, and a willingness to buy his first property before he felt ready. 

🎧 Hosted by: Robert Kennedy III

🎤 Featuring: 

Anton Ivanov is a US Navy veteran and real estate investor who used house hacking and a VA loan to buy his first property in San Diego. He's since built a 40+ unit rental portfolio and founded DealCheck, a property analysis platform now used by over 350,000 real estate investors and agents worldwide. 

💡 What You’ll Learn in This Episode:

✔️ How to use a VA loan and house hacking to buy your first property with little to no money down 

✔️ Why real estate is a slow "snowball" process and why starting small is actually an advantage 

✔️ How a "garbage in, garbage out" analysis mistake can turn a good-looking deal into a loss 

✔️ Why unverified rent or ARV (after repair value) estimates put your numbers at risk 

✔️ The real danger of letting ChatGPT or Grok analyze your next rental property 

✔️ How Anton built DealCheck out of frustration with 20 messy spreadsheets 

✔️ Why your very first deal will teach you more than any book or podcast 

Connect with Anton Ivanov:

• Website: https://dealcheck.io/

• Facebook: https://facebook.com/dealcheckapp

• Twitter/X: https://x.com/dealcheckapp

• LinkedIn: https://linkedin.com/in/antonaivanov/ 

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateInvesting #DealCheck #HouseHacking #VALoan #RentalProperty #PropTech #VeteranEntrepreneur #IconsOfRealEstate 

🎤 There are millions of agents doing your exact job. So what makes a client choose you—and keep coming back?

In this episode of Icons of Real Estate’s Icons 100 series, three top producers answer the same five sharp questions to uncover what separates a name clients remember from just another listing agent.

Each guest took a different path to building a business people trust enough to refer. Joseph Bradley built his reputation as a “real estate planner,” prioritizing trust over transaction volume. Mark Vincent Fansler scaled companies across real estate, funds, and investments into eight brands, half of them national. Lindsey Graves grew her newer career largely through word-of-mouth and community presence.

Three different paths. One common goal: building a business people remember, trust, and refer.

🎧 Hosted by: Bens

🎤 Featuring: 

Lindsey Graves - describes herself as newer to the real estate industry, saying her focus has been on being trustworthy, authentic, and hardworking rather than pretending to know things she doesn't. She credits her title agent, Molly, with getting her through a difficult first deal as a new agent, a relationship she says has since grown into one of her most important friendships.

Mark Vincent Fansler - runs a collection of companies spanning real estate, funds, and investments, which he says has grown to eight companies over the past 10 years, half of them national brands. He credits a national peer group of about 20–30 investors, personal branding mentor Kristen Ericson, and systems consultant Caleb Dawson as key influences on how he operates at a high level.

Joseph Bradley - describes himself as a "real estate planner" who values quality over quantity, saying he isn't interested in being the top-producing agent by transaction count. He points to long-standing partnerships with a lender and a contractor, some going back 20 to 25 years plus his wife's support, as the foundation of the trust-based reputation he's built in his community.

💡 What You’ll Learn in This Episode:

✔️ How to build a personal brand strong enough that clients call you first, before "an agent" 

✔️ Why word-of-mouth and past-client referrals can outlast any social media strategy 

✔️ How to build a bench of trusted partners (lenders, contractors, stagers) that make your service feel effortless 

✔️Why protecting family time can be a business advantage, not a distraction 

✔️Why choosing quality over transaction volume works as a long-term branding strategy 

✔️ How to make the shift from top-producing agent to real business owner 

✔️Why letting go of daily tasks is the only way to grow past yourself 

✔️How to think about legacy building something in real estate that outlasts you 

Connect with Lindsey Graves

Email: [email protected]

Instagram: https://www.instagram.com/lindseylistshomesmd

LinkedIn: https://www.linkedin.com/in/lindsey-graves

Website: https://www.zillow.com/profile/lindsey-graves

Connect with Mark Vincent Fansler

Email: [email protected]

Facebook: https://www.facebook.com/MVincentAssetsLLC/

     : https://www.facebook.com/mark.fansler.1/

Instagram: https://www.instagram.com/mark_vincent_fansler

LinkedIn: https://www.linkedin.com/in/markvincentfansler/

Website: https://www.mvincentassets.com/

Connect with Joseph Bradley

Email: [email protected]

Facebook: https://facebook.com/BradleyTeam

Instagram: https://instagram.com/josephabradley

       https://instagram.com/josephabradley

LinkedIn: https://linkedin.com/in/josephbradley

Youtube: https://youtube.com/channel/UCA6OQK7pqykC2WGD6g38mJw

Website: https://www.josephbradley.com/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#IconsOfRealEstate #RealEstateBranding #TopProducers #RealEstateBusiness #RealEstatePodcast

🎤What happens when a company says no to remote work and you say yes to building your own business instead? 

Rachel didn't set out to become a content creator. She stumbled into TikTok by accident, went viral with 800,000 views on a single video, and has never looked back.

On this episode of Real Estate Icons, Jim Remley sits down with agents who've built real, repeatable systems not just talked about growth. Rachel breaks down exactly how she turned a rigid return-to-office policy into the push she needed to leave her sales job, build a real estate business from scratch, and eventually scale to 75 units a year using nothing but her phone and a $20 ring light.

🎧 Hosted by: Jim Remley

🎤 Featuring: 

Rachel Kilmer spent six years as a sports broadcaster before transitioning into real estate during COVID. She's now on pace for 75 units this year in Kansas City, with 20-40% of her closings coming directly from organic social media content she creates herself. 

💡 What You’ll Learn in This Episode:

✔️ Turning a career setback into the push to build your own business 

✔️ Creating authentic on-camera content with nothing but a phone and cheap accessories 

✔️ Knowing which part of your marketing should never be outsourced even to AI 

✔️ Repurposing short-form content into a multi-platform lead-generation system 

✔️Designing client appreciation events that build referrals, not just attendance numbers 

✔️ Growing sphere and repeat business past 50% without cold phone check-ins 

✔️Setting bigger goals every year while protecting boundaries around motherhood 

Connect with Rachel Kilmer:

Facebook: https://www.facebook.com/RachtheRealtorKC

Instagram: https://www.instagram.com/rachtherealtorkc

Youtube: https://www.youtube.com/channel/UCemKjbSPjaD9VskCZ_2Vt3A

LinkedIn: https://www.linkedin.com/in/rachelkilmer/

Website: https://rachtherealtorkc.com/rtr-coaching-collaborative/

Tiktok: https://www.tiktok.com/@rachtherealtorkc

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateIcons #RealEstateMarketing #RealEstateAgent #TikTokForRealtors #RealEstateLeadGeneration #ContentStrategy #SphereOfInfluence #RealEstateTips 

🎤Three top producers, one set of questions: how they build referral businesses that outlast social media.

Icons 100 puts the same five questions to top-producing real estate agents, back to back, so you can hear how different people answer under the same pressure. This episode features three guests navigating the exact same career stage; many agents hit the point where hustle stops being enough.

Between them, they cover 20+ years of production, a shift from a college classroom to real estate, a coaching relationship that started in 2001, and client families spanning three generations. Real numbers, real timelines, no theory.

🎧 Hosted by: Bens

🎤 Featuring: 

Peg Walsh- 26 years working in New Hampshire real estate, with a background as a college professor.

Tim Saeland- a top producer who shifted his business from personal production toward systems, mentoring, and delegation.

Rob Commodari - a 22-year veteran in the Portland market, host of American Dream TV, and a supporter of Children's Miracle Network through his closings.

💡 What You’ll Learn in This Episode:

✔️ Turning "just another agent" into the agent clients specifically ask for 

✔️ Building a reputation that keeps working even if social media disappeared tomorrow 

✔️ Why working by referral is different from just working by word of mouth 

✔️Recognizing the moment your own hustle becomes the ceiling on growth 

✔️Shifting from producing everything yourself to multiplying through systems 

✔️ Turning one client relationship into three generations of referrals 

✔️Building a 10-year plan around owning mind share, not just market share 

Connect with Peg Walsh 

Facebook: https://web.facebook.com/pegwalshrealtor/

Instagram: https://www.instagram.com/sellingmonadnock/

LinkedIn: https://www.linkedin.com/in/margretwalsh/

Website: [email protected]

Connect with Tim Saeland

Facebook: https://www.facebook.com/pdxreguy

Instagram: https://www.instagram.com/pdxreguy/

LinkedIn: https://www.linkedin.com/in/tsaeland/

Youtube: https://www.youtube.com/@timsaelandportlandrealestate

Connect with Rob Commodari

Facebook: https://www.facebook.com/rcommodari/

Instagram: https://www.instagram.com/rcommodari/

LinkedIn: https://www.linkedin.com/in/robcommodari

Youtube: https://www.youtube.com/@timsaelandportlandrealestate

Website: https://talktorob.com/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateSuccess #ProbateRealEstate #AnswerEngineOptimization #RealtorTips #ScalingYourBusiness  #BusinessGrowth #ClientRelationships #Bens #Rob Commodari #Peg Walsh #Tim Saeland

Why trying to appeal to everyone on social media is exactly what's making your real estate business invisible.

Kyle Scott reveals why storytelling is biologically hardwired to build trust and how agents can use it to outcompete artificial intelligence. From his roots at NBC News to his current role at Luxury Presence, Kyle shares actionable strategies for creating a personal brand that captures qualified leads—even if you never want to show your face online. We also dive into how mining your existing database for life events can unlock hidden listing opportunities.

🎧 Hosted by: Tomas Fonseca

🎤 Featuring: Kyle Scott

Kyle Scott went from producing at NBC News to building a real estate education and media brand with Ryan Serhant. He currently leads partnerships and brand strategy at the proptech platform Luxury Presence, focusing on empowering agents to connect with audiences through authentic storytelling.

💡 What You’ll Learn in This Episode:

✔ Leveraging the biological science of storytelling to win trust and connect with clients

✔ Differentiating yourself from AI tools by doubling down on emotional intelligence

✔ Identifying your core audience's pain points to build a targeted personal brand

✔ Generating qualified leads on social media without ever showing your face

✔ Optimizing your online search presence to capture leads from offline networking

✔ Building a defensible business moat by fostering a sense of community and belonging

✔ Mining your existing database for critical life events to uncover hidden listings

Connect with Kyle Scott:

🌐 Website → https://kylescott.com/

💼 LinkedIn → https://www.linkedin.com/in/kylewilliamscott/

📸 Instagram → https://www.instagram.com/kylescottoriginal

📘 Facebook → https://www.facebook.com/luxurypresence/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#IconsOfRealEstate #RealEstateMarketing #StorytellingInSales #PersonalBranding #PropTech #RealEstateAI #LeadGeneration #LuxuryPresence #RealEstateAgents #RelationshipBuilding #TomasFonseca #KyleScott

What happens if your digital footprint disappears tomorrow? Three top agents reveal how they build unshakable brands and leverage tech to win.

In a market flooded with real estate agents, standing out requires more than just a license. Steve Houck shares how maintaining an immaculate online review profile keeps his pipeline full, while Bill Gross breaks down his strategy for dominating the Los Angeles probate market by being the ultimate resource for attorneys. Gary Lanham explores the profound shift toward Answer Engine Optimization, detailing how utilizing AI allows agents to directly answer the hyper-specific questions buyers are asking.

Together, these three industry leaders reveal blueprints for building sustainable, referral-based businesses that outlast any market shift.

🎧 Hosted by: Ben

🎤 Featuring: Steve Houck, Bill Gross, Gary Lanham

Steve Houck brings 27 years of Mississippi real estate expertise, distinguished by his focus on AI and dedicated client communication. Bill Gross is a Los Angeles probate expert who scaled a 40-person team by prioritizing high-level B2B relationship building. Gary Lanham is a Fort Lauderdale tech pioneer, leveraging video and Answer Engine Optimization to keep sellers ahead of the curve.

💡 What You’ll Learn in This Episode:

✔ Discovering your unique comparative advantage in a crowded real estate market

✔ Leveraging video and digital assets to build trust at scale before you ever meet a client

✔ Transitioning from a high-producing agent to a scalable business owner

✔ Using Answer Engine Optimization to get more eyes on your property listings

✔ Fostering lifelong client relationships that generate a consistent stream of referrals

✔ Becoming the definitive national authority in a specific real estate niche

Connect with Steve Houck 

YouTube: https://www.youtube.com/@TheSteveHouckTeam

Facebook: https://www.facebook.com/TheSteveHouckTeam

Instagram: https://www.instagram.com/thestevehouckteam

LinkedIn: https://www.linkedin.com/in/the-steve-houck-team 

Connect with Bill Gross

YouTube: https://www.youtube.com/@billgrossprobate?sub_confirmation=1

Facebook: https://www.facebook.com/BillGrossProbate

Instagram: https://www.instagram.com/BillGrossProbate

Linkedin: https://www.linkedin.com/in/BillGrossProbate

Website: https://www.thelaprobateexpert.com/

Connect with Gary Lanham

Website: https://www.garylanhamgroup.com/

YouTube: https://www.youtube.com/@garylanhamgroupsouthflorid8816

Instagram: https://www.instagram.com/garylanhamgroup

Facebook: https://www.facebook.com/GaryLanhamGroup/#

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Subscribe, leave a review, and email [email protected] to apply or nominate for a feature.

#RealEstateSuccess #ProbateRealEstate #AnswerEngineOptimization #RealtorTips #RealEstateAI #DigitalMarketing #BusinessGrowth #ClientRelationships #Ben #SteveHouck #BillGross #GaryLanham