This is the rough-cut interview of my interview with Dr. Brad Price.What if the design thinking process just doesn’t feel right? What if your bug list has given you an idea for a business that, in spite of what potential customers say, your gut tells you that it’s a great idea and you should run with it? Or, stated another way, what role should data play in your entrepreneurial decisions? Dr. Brad Price might have an answer. Price is an assistant professor of Business Data Analytics at West Virginia University’s John Chambers College of Business and Economics.