This is the long version of my interview with Dr. Roni Reiter-Palman.So why are some people convinced that they aren’t creative and therefore can’t develop good ideas? Well, according to Dr. Roni Reiter-Palmon, a lot of it has to do with the limitations we place on ourselves as we think about problems. She is an organizational psychologist at the University of Nebraska, Omaha and focuses on creativity and innovation in the workplace.