Podcasting in Professional Services

Idea Climbing: How to Interview Successful People, with Mark J. Carter


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Podcasting is a powerful tool to enhance your business strategy.

Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:

  • The significance of starting a podcast despite imperfections and the importance of consistency over time 
  • How podcasting can serve as an effective networking tool and open doors to new business ventures 
  • Why Mark prefers a human and conversational approach to marketing content over highly scripted presentations 
  • Key interviewing skills that help in building engaging stories and authentic conversations with guests 
  • Strategies for repurposing podcast content to create evergreen material that resonates year-round


Listen to the Idea Climbing podcast: https://www.markjcarter.com/idea-climbing-podcast/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mjcarter/
Subscribe to Mark's YouTube Channel: https://markjcartertv.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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Podcasting in Professional ServicesBy John Tyreman