EPISODE 12: It's the new year, a great time to set your business plan in motion! At the end of 2015, we talked about the steps needed to break down an idea in order to start running a business. So, over the next few weeks, we’re going to continue to focus on each part of the business-creation process. In this episode, we discuss how you can find what's affordable, relevant, and tested to prioritize your business ideas. Enjoy!

What’s A.R.T.? It’s an acronym that the Mentor and the Visionary created to help you remember your business priorities:

A is for Affordable: Your idea should be something you can afford to give adequate time and resources to. In addition, the return on investment should be worth waiting for. If you need money now, go with a project that has a quick turnaround (e.g., baking cupcakes or washing cars). If you can afford to wait a little longer, go with a longterm project (e.g., a 12-city tour or that mobile app you've been thinking about creating). In other words, make sure that you can afford the investment.

R is for Relevant: Your idea needs to be relevant for you and for your target market. Since the return on your investment can take longer than expected, you must have enough passion to be able to develop your idea successfully for that market. 

T is for Tested: Your idea should be more than just something that only you need or want. Make sure that other people want to pay for the idea you’re developing.

Good luck creating your work of A.R.T., and enjoy your week!