Ideal Customer Profile: 5 Mistakes to Avoid  | Episode 15 

ICP (ideal customer profile) is about understanding who your audience is and how to speak to them. 

However, it's easier than you think to make these costly mistakes.

Contact: www.danielmurraymarketing.com

Chapters:

1. Buyers or Users?

2. Share the personas.

3. Too many.

4. Negative Personas

5. Making things up.

Show notes and resources: 

www.leadfeeder.com/blog/saas-lead-generation-create-ideal-customer-profile/#gref

https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different