Sell, Scale, Thrive.

Ideal Customer Profile: The foundation "for everything" & how to improve it

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When a Startup doesn't focus on a narrow ICP - it simply won't scale. Why? There is no message-market fit, there are no relevant unique selling points and there will be high acquisition costs.

When you nail down your ICP, you will be able to:

  • Validate message-market fit
  • Generate use cases to attract more of those customers
  • Quickly scale
  • Lower acquisition costs
  • Marketing and Sales efficiency
  • Align product development priorities

    • In this episode, Manuel Hartmann from SalesPlaybook gives his playbook on how to define and validate your ICP.

    Topics:

    • The importance of ICP
    • What is ICP?
    • The biggest targeting mistakes B2B startups are making
    • Total addressable market vs ICP
    • How to define your ICP
    • Minimum viable ICPs
    • QnA

      • Head over to our website for more information:

      https://www.thesalesplaybook.com

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