Sell, Scale, Thrive.

By SPB

This is more than a podcast, this is the audio playbook you need to scale your B2B startup to the level it deserves. Our bi-weekly episodes will introduce you to the best B2B SaaS sales experts, updat... more

· Business

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FAQs about Sell, Scale, Thrive.:

How many episodes does Sell, Scale, Thrive. have?

The podcast currently has 8 episodes available.

Sell, Scale, Thrive. episodes:

February 03, 2023Raise VC funding on your terms: The TOP 5 sales challenges every B2B SaaS founder needs to overcome
Many B2B SaaS startup founders encounter the same sales challenges when on the 0-20MM journey, in this episode you will learn how to overcome these challenges and ultimately raise VC funding on your terms.
In this episode, Manuel Hartmann and Marco Bronda from SalesPlaybook break down these 5 challenges and respond to a few questions about the topic too.
Topics:
The top 5 sales challenges every B2B SaaS founder needs to overcome

What founders usually overlook

Affordable, effective outreach

Don’t hire more SDRs

Fundraising in 2023

Trends in B2B sales
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
27min
February 01, 2023Sales Power for Account Executives
Improving your Account Executives' effectiveness to hit their revenue targets is the #1 driver to scaling your startup, especially in a recession. Learn how your AEs can consistently close bigger deals faster for predictable growth in this LIVE DEAL DESK session.
Meet the expert: Manuel Hartmann, Founder & CEO at SalesPlaybook who has worked with 200+ B2B startups to help them build and scale sales capabilities at all stages of their 0-20MM ARR sales growth journey.
Topics:
How Founders can benefit from enabling their Sales Reps to get trained on deal closing

The 5 sales skills Account Executives need to master to improve their effectiveness

Founders: Send your Account Executives for a LIVE DEAL DESK to get on-the-spot help
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
34min
January 30, 2023Hacking Sales Cycles: How to Avoid or at Least Shorten PoCs
How can B2B SaaS startups find out if their solution has a viable market? PoCs are not the answer. Why not?
Proof of Concepts are time-consuming, capacity-consuming and unprofitable. They don't provide you with a clear path to revenue and startups often run out of cash because of long sales cycles.
In this episode, Manuel Hartmann takes us through - Hacking Sales Cycles: How to Avoid or at Least Shorten PoCs.
Topics:
Why Manuel hates PoCs :-)

What are other ways to build credibility and avoid PoC completely?

How to achieve 70-90% PoC to ARR conversion rate

How to increase average contract value

How to shorten sales cycles

QnA
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
29min
January 27, 2023Ideal Customer Profile: The foundation "for everything" & how to improve it
When a Startup doesn't focus on a narrow ICP - it simply won't scale. Why? There is no message-market fit, there are no relevant unique selling points and there will be high acquisition costs.
When you nail down your ICP, you will be able to:
Validate message-market fit

Generate use cases to attract more of those customers

Quickly scale

Lower acquisition costs

Marketing and Sales efficiency

Align product development priorities
In this episode, Manuel Hartmann from SalesPlaybook gives his playbook on how to define and validate your ICP.
Topics:
The importance of ICP

What is ICP?

The biggest targeting mistakes B2B startups are making

Total addressable market vs ICP

How to define your ICP

Minimum viable ICPs

QnA
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
33min
January 25, 2023Designing your pricing architecture for growth ft. Dr. Ian Tidswell
Startup pricing expert, Dr. Ian Tidswell from Ideal Price, talks to us about how to get pricing architecture right.
To be successful, your sales team needs to be confident about your offer's value to customers, and your price architecture must be well-designed. Ian walks us through a checklist, so you can assess your company's pricing readiness for growth.
About Ian: Ian Founded Ideal Price to address the lack of pricing help for start-ups & scale-ups. He is also a Mastermind and helps SalesPlaybook customers with their pricing.
Topics:
Pricing foundations

The 4 steps to pricing

Value & price positioning

Price carriers

Pricing psychology

QnA
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
1h
January 23, 2023MAP in recessions to help B2B SaaS founders & sales leaders close more deals faster
An economic downturn is NOT the time to leave your deals to chance. Selling in the B2B world is much harder today than it was this time last year – and whether you’re a sales leader, front-line manager, or rep, you’ve had to adapt. Tune in to learn how to avoid losing winnable deals and up-level your team.
In this episode, Manuel Hartmann is co-hosting with CEO & Founder Ross Rich from Accord, and joined by sales pros:
Keith Weightman, RVP, National Accounts at Bullhorn

Johnston Gilfillan, Sr Sales Manager, Enterprise Retail at Affirm

Raphael Köpf, Journey Executive at SalesPlaybook
Topics:
The what / when / why / how of Mutual Action Plans

Best practices for driving MAP adoption & accountability with buyers

B2B sales tactics from the exec, VP, manager, and rep level
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
52min
January 20, 2023Close more deals faster
Are you a B2B startup founder who needs your sales team to close more deals? Are you an Account Executive needing to close more deals? Closing more bigger deals consistently is THE most valuable skill an Account Executive can acquire.
Manuel Hartmann from SalesPlaybook gives insights on his TOP 5 DEAL-CLOSING INITIATIVES you can easily implement right now.
Topics:
Framing the conversation in a sales call

Building MAPs

Using video “everywhere”

The power of “No”

Whoever wants it less, wins.

QnA
Head over to our website for more information:
https://www.thesalesplaybook.com
...more
27min
January 03, 2023 Introducing Sell, Scale, Thrive.
Tune in and follow the podcast if you like what you hear!

Head over to our website for more information... https://www.thesalesplaybook.com/
...more
1min

FAQs about Sell, Scale, Thrive.:

How many episodes does Sell, Scale, Thrive. have?

The podcast currently has 8 episodes available.