In Ep. 4 of the Ideas for Online Business Podcast, your host Rob Booker answers an e-mail from Beverly, who has a question about her eBook sales, which leads Rob to talk about the importance of making things easy for your customers. Don’t miss it, and thanks for listening.

Subscribe to the Ideas for Online Business Podcast free in iTunes, and please leave an iTunes review.

You can e-mail Rob with your questions at [email protected], or you can leave us a voicemail at (520) 955-6286.

In this episode of the Ideas for Online Business Podcast, your host Rob Booker teaches you how to create a great cover for your Kindle book. Don’t miss it, and thanks for listening.

Subscribe to the Ideas for Online Business Podcast free in iTunes, and please leave an iTunes review.

You can e-mail Rob with your questions at [email protected], or you can leave us a voicemail at (801) 382-8789.

Welcome to Rob Booker's Ideas for Online Business Podcast, Ep. 2. 

— What is the No. 1 (or No. 2) search engine in the whole world for an online business? Not Google. It’s Amazon. People search Amazon for something to buy. They’re searching to make “a purchasing decision.”

— We’re trying to add as much value to people at a price where people want to buy that product or service.

— Rob blew up as an online business when he started publishing for the Kindle.

— What if you published a new Kindle book in your area of expertise every 2 months for the next 24 months? You’d have 12 new books, 2,000 to 10,000 words each. You’d have legions of new customers who paid to download your book for the Kindle. And you’d be ranked in the world’s second-largest, but probably most important search engine for online business people.

— “Amazon’s important because when someone searches on Amazon, they’re looking to buy something.” A ranking on Google gives you people who are searching for free information. In some cases, they’re looking to buy, but on Amazon, you know for sure that they’re looking to buy. 

— By getting on Amazon, you are automatically narrowing down your audience to the people who are interested in the topic that you know something about, and who want to buy something on that topic.

Welcome! Rob talks about the importance of staying up on your online business and not breaking your rhythm by taking too many days off.

— Wake up each day with just a couple of things that you need to get done, and you work on those things.

— In your online business, you focus on a couple of things that you can do really well, and then you block out all the rest.

— Needed to: do a better job of selling; to build an e-mail list that was giant; needed to get a thousand loyal raving fans for whatever I did and bring to them maximum value for the right price.