Ideas.

If you can't run a business without you being there, you built a prison, not a business.

In this episode of Connection Accepted, we sit down with Charlie Hills, a LinkedIn expert who scaled his personal brand from 0 to over 170,000 followers and built a top LinkedIn ghostwriting agency.

Just over a year ago, Charlie was a "one-man band" on the verge of burnout. He was working a full-time job, managing 7 clients, and was ready to "close it all down." His business had become a prison.

Instead of quitting, he partnered up and built a system. He treated every post as an experiment, mastered the algorithm, and developed a content playbook that exploded his growth.

In this conversation, Charlie gives a masterclass on LinkedIn growth, sharing the exact, tactical playbook he uses for himself and his clients. He reveals his counter-intuitive strategies for writing viral hooks (using colons and brackets), why he never uses bold text, and the "weird" scheduling hack he uses every day.

In This Episode, We Cover:

The "Prison" Framework: Why your one-person business is holding you back.

The 0 to 160k Playbook: Charlie's full journey from "cringe" posts to LinkedIn star.

The AI Avatar: The personal branding "explosion" that changed his growth.

Escaping Burnout: How finding an operational partner saved his agency.

Viral Hook Formulas: The tactical guide to writing hooks (using colons, brackets, and numbers).

The "Weird" Scheduling Hack: Charlie's 11:15 AM posting conspiracy.

Why You MUST AVOID Bold: The formatting mistakes that are killing your reach.

The 70/20/10 Content Funnel: The exact content mix he uses for clients.

The Perfect DM: How to use Kondo and "warm intent signals" to get clients.

Are Company Pages Dead? A new strategy for growing your company page.

If you're tired of generic social media advice, this conversation is the tactical playbook you need.

Find Charlie: LinkedIn: https://www.linkedin.com/in/charlie-hills/

Linked Agency: www.linked-agency.com

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

Posting on LinkedIn is "mental warfare."

Everyone feels it. The fear of "climbing Cringe Mountain." The feeling of being self-conscious, the fear of "rejection at scale," and the "moat of low status" you have to cross while people wonder what you're doing. 

It's the single biggest thing that stops people from building an audience.

In this conversation, we break down the psychology of content creation. We share the exact, behind-the-scenes stories of pushing past the fear, what to do after a post goes viral, and why the cringe feeling may actually be a good sign.

In This Episode, We Cover:

Climbing Cringe Mountain: The psychology of why posting feels so uncomfortable.

"Rejection at Scale": The mental warfare of putting yourself out there.

The "One-Hit Wonder" Problem: The immense mental pressure after a post goes viral.

The Moat of Low Status: The social hit you must take before you succeed.

The "Cringe" Signal: Why feeling uncomfortable might mean your post will perform better.

If you're tired of feeling scared to hit post, this conversation is the tactical playbook you need.

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

Cold outreach is dead. At least, "Outreach 1.0" is.

In this episode of Connection Accepted, we sit down with Noah Greenberg, the founder and CEO of Stacker, a bootstrapped company that just crossed $10 million in revenue.

Two years ago, Noah was frustrated. Cold outreach was inefficient, and getting press was a dead end. He had a powerful realization: every single one of his potential B2B customers was already on LinkedIn, every single day.

So, he decided to stop chasing journalists and turn himself into his own media company.

In this conversation, Noah gives a masterclass on "Outreach 3.0," sharing the exact, tactical playbook he used to build a massive audience, generate hundreds of sales calls, and drive millions in revenue: all from LinkedIn.

In This Episode, We Cover:

Outreach 3.0: Why LinkedIn is the most effective outreach model in human history.

The 70/20/10 Rule

"Earn the Right": Why you can't just pitch your product (and what to do instead).

The 5-Step Playbook: An exact, step-by-step guide for anyone starting from zero.

The ICP Method: How to find your perfect audience by focusing on just ONE person.

Why You MUST Comment: How commenting gets you on the radar of your dream customers.

The Perfect DM: The exact DM strategy Noah uses to get a 25% response rate.

How Stacker Grew: How Noah solved the "chicken-and-egg" problem for his marketplace.

Becoming a "Top Voice": How Noah got the blue badge (and how you can too).

If you're tired of generic social media advice, this conversation is the tactical playbook you need.

Find Noah: LinkedIn: https://www.linkedin.com/in/noahg/

Stacker: https://www.stacker.com/

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

I got 3.3 million impressions on LinkedIn in 12 weeks. Here's the entire playbook.

A few months ago, I was deep in the trenches of content creation, trying to promote a travel startup. 

Instead of listening to the "gurus," I treated LinkedIn like a human platform. I posted 4.5 times a day. I commented strategically. I focused on emotion, not just buzzwords.

The result was 3.3 million impressions in 12 weeks and 10,000 new users for the startup. I proved that LinkedIn is exploding beyond just a job board… it's the next TikTok. 

In this video, I broke down the exact, no-fluff strategy I used, covering both the LinkedIn-specific tactics and the non-obvious mindset shifts you need to win.

If you're tired of generic social media advice, this conversation is the tactical playbook you need.

Find Daniel on LinkedIn: https://www.linkedin.com/in/dannygreenberg/

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

How do you go from $0 and zero customers to signing enterprise clients in less than a year?

Jack Porter, founder of BirdDog, reveals how he and his co-founder built their B2B startup from nothing. He shares the story of their first failed idea, where they couldn't even get users to pay $1, and the pivot that changed everything.

In this episode, Jack breaks down the exact organic LinkedIn strategy he used to get 3.8M+ impressions and book 30-50 inbound demos every single week with $0 in ad spend.

In this episode, you'll learn:

The Mom Test: The startup book that transformed their business.

The Pivot: Knowing when to quit an idea (even after 250 customer calls).

LinkedIn 101: Why you must optimize for "read time," not just likes.

DM Strategy: How to build real relationships that lead to sales (without pitching).

Going Viral: How one post calling out a competitor booked 300 demos.

This is a masterclass in building a B2B business from scratch.

If you're tired of generic social media advice, this conversation is the tactical playbook you need.

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Follow Jack on LinkedIn: https://www.linkedin.com/in/jack-porter-20491b28a/

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

Welcome to a new format of Connection Accepted: Creator Help Hotline.

In this live episode, we broke down Delaney’s (a listener of the show) LinkedIn profile in 7 key categories:

Your Goal for LinkedIn

Personal Title

Banner Image & Profile Photo

About Section

Featured Section

Experience Section

Post Strategy

If you're tired of generic social media advice, this conversation is the tactical playbook you need.

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to [email protected]

Follow Delaney: LinkedIn: https://www.linkedin.com/in/delaneydill/

Join Matt & I as we build a $10M Podcast: 

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065 

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

This episode is a deep dive on B2B social media strategy with Ara Kharazian, Economist at Ramp (a fintech unicorn with customers like Stripe and Notion).

Matt sat down with Ara to break down the entire playbook he used to craft his viral "9-9-6" post highlighting how SF startups are reverting back to a 9am-9pm, 6 days a week schedule.

Matt and Ara discuss why every company needs to be posting on LinkedIn in 2026, how business leaders can leverage their company's unique insights to create content in a category of one, and why understanding your audience is so vital to blowing up online.

For sponsorships or business inquiries reach out to [email protected]

Follow Ara on LinkedIn: https://www.linkedin.com/in/akharazian/

Join Daniel & I as we build a $10M Podcast: Subscribe on YouTube @ConnectionAccepted Or listen on Apple/Spotify.

Thanks for the support!

This episode is a masterclass in B2B social media strategy with Peter Walker, Head of Insights at Carta.Peter sat down with Daniel & Matt to break down the entire playbook he used to gain 150,000 followers & a Top Voice badge on LinkedIn.He has 25 million impressions year to date.Peter holds nothing back, explaining why tracking signups from posts is "not the point," why "inbound DMs" are his favorite metric, and why LinkedIn has "no competitors that actually matter" for B2B.For sponsorships or business inquiries reach out to [email protected] Peter on LinkedIn: https://www.linkedin.com/in/peterjameswalker/Join Matt & I as we build a $10M Podcast: Subscribe on Spotify, Apple, & Youtube.Thanks for the support!

In this episode, we interview Mitchell Tan the Founder of Kondo.

Kondo is a superhuman software that makes LinkedIn messaging better than you could ever imagine.

In this interview, Melissa Rosenthal, Co-Founder of Outlever, shares how she’s redefining B2B marketing through authentic storytelling and thought leadership.She discusses her journey from leading creative teams at BuzzFeed and Cheddar to building a platform that helps brands own their voice and audience. Melissa offers sharp insights on the future of content, authenticity, and how companies can truly stand out in a crowded digital world.Subscribe for more interviews to come!Follow Melissa on LinkedIn @melissarosenthal