Ideas to Invoices is a podcast, put on by Silicon Hills News and hosted by Laura Lorek, about Austin and San Antonio entrepreneurs and how they built their companies. We talk about taking ideas from the innovation stage to the point where the company is making money. Many of the entrepreneurs interviewed have sold their companies and gone on to start new ventures. This podcast is meant to provide lessons learned so other entrepreneurs starting or running new ventures can benefit from their experience and advice. In this first episode, we speak with Michelle Breyer, the president and co-founder of TextureMedia, Inc., which is the parent company of NaturallyCurly.com and CurlyNikki.com, based in Austin. New York-based Ultra/Standard, an industry leader in multicultural hair care and beauty distribution, acquired TextureMedia in September of 2015.