Q: I often hear the term “sales and marketing.” Aren’t those the same thing? A: Not at all, though people confuse them all the time. In most businesses, marketing and sales are very different. Sales is when you’re face-to-face with a customer, convincing a person to buy your product. Marketing is the collection of decisions […]

Q: I often hear the term “sales and marketing.” Aren’t those the same thing? A: Not at all, though people confuse them all the time. In most businesses, marketing and sales are very different. Sales is when you’re face-to-face with a customer, convincing a person to buy your product. Marketing is the collection of decisions […]

How better to build devotion in customers (or friends, for that matter) than to arrange for them to stumble on a little beauty now and then.

How better to build devotion in customers (or friends, for that matter) than to arrange for them to stumble on a little beauty now and then.

A listener has given notice, and wants to know how to approach The Boss to decide what to work on before leaving for good.

A listener has given notice, and wants to know how to approach The Boss to decide what to work on before leaving for good.

At my first job, a 20-person computer company, the CEO sat in his glass-walled office while the rest of us busted our butts creating the product. I used to look at him and wonder, "What does a CEO do?"

Now that I coach CEOs, I know. Sadly, many of them don't...

At my first job, a 20-person computer company, the CEO sat in his glass-walled office while the rest of us busted our butts creating the product. I used to look at him and wonder, "What does a CEO do?"

Now that I coach CEOs, I know. Sadly, many of them don't...

When an ex-boss calls who wasn't your favorite, wanting to reopen a friendship, what do you do?

When an ex-boss calls who wasn't your favorite, wanting to reopen a friendship, what do you do?