In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.

Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.

We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.

Key takeaways are available in our blog.

You can learn more about Sunday on the website and get more insights in its blog.

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