In this episode, Apptica Talks delves into UGC Ninja's transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s innovative strategies for ad creation, the role of AI in scaling campaigns, and how data-driven decisions drive success across industries—from gaming to fintech.

UGC Ninja is a global creative powerhouse specializing in UGC ads tailored for mobile apps, gaming, and diverse industries. The company excels in delivering strategic ad solutions and award winning ad performance.

We discussed the advantages, formats, and applications of UGC ads, creative strategies for impact, AI integration, challenges and ethics, and future trends in UGC and AI-driven advertising.

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In this episode Apptica Talks about Mobio's innovative approach to adopting AI with Sergey Konovalov, CEO & founder at Mobio Group.

Mobio Group is a mobile growth marketing team headquartered in the UK and with offices in the USA. For more than 10 years they offer comprehensive ROI-driven approach to achieve your business goals. Mobio's team of 80+ experienced marketers and app promotion specialists help to achieve maximum revenue and conversions growth.

We have discussed Mobio's mission to foster talent and innovation, the real-world impact of AI in digital marketing, practical applications like fraud detection, challenges in integration, essential skills for adoption, ethical considerations, tools enhancing workflows, and future trends like voice interfaces and user segmentation.

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In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill.

AdSkill is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.

We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.

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In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight.

Gamelight is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games.

We have explored an evolution of Rewarded UA, Gamelight’s rewarded UA model, case studies of Gamelight with key metrics, the Future of Rewarded UA and Gamelight’s Vision, what makes rewarded UA so effective in driving user engagement and retention, advice for leveraging rewarded UA for growth, and much more.

Key takeaways are available in our blog.

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In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.

Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.

We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more.

Key takeaways are available in our blog.

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In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.

HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database. 

During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for quality influencers, and much more.

Key takeaways are available in our blog.

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In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.

HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.

During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more.

Key takeaways are available in our blog.

To get in touch with Maria: LinkedIn

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In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.

Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.

During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more.

Key takeaways are available in our blog.

To get in touch with Elmira:

[email protected]

LinkedIn

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In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.

Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​

In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.

Key takeaways are available in our blog.

You can learn more more insights in Zorka's blog and a recent report.

To get in touch with Kristina:

[email protected]

Linkedin

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In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.

Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.

We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.

Key takeaways are available in our blog.

You can learn more about Sunday on the website and get more insights in its blog.

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