In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.

What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.

Key takeaways are available in our blog.

You can learn more about Gamelight on the website and get more insights in its blog.

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Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease.

During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to follow, effectiveness of programmatic buying: AI and ML, emerging trends and technologies in programmatic advertising and mobile industry, and much more.

Key takeaways are available in our blog.

You can learn more about Bidease on the website and get more insights in its blog.

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Wrapping up the 1st season with an episode where Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollow

What we have covered: what's app reputation and app review management, the data sources of reviews (App Store, Google Play; Custom sources: GP beta feedback, Testflight feedback; other android stores: Huawei, Galaxi, etc), benchmarks for App Store and Google Play, correlation between rating, store position and organic growth, ideal strategy for review management: 3 steps to keep in mind, the future of app review management: AI automation, better reporting, more data sources (including social media and custom user feedback sources, which have product insights)

Key takeaways are available in our blog.

You can learn more about AppFollow on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.

Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience. 

We have covered the story behind Balancy; current state of the mobile gaming market and the place of LiveOps in it; LiveOps in 2023: current approaches and how tactics have evolved in recent years; the role of personalization + successful cases of game personalization from Balancy’s portfolio; LiveOps at UA level, advantages of ready-made LiveOps tools vs in-house platforms; spreadsheets and JSONs, upcoming events where we could meet the guys.

Key Takeaways are available in Apptica’s blog.

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You can learn about Balancy on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.

Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.

Key insights are available in Apptica’s blog.

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You can learn about Dataseat on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.

Find insights into the best-performing ad formats for monetization, different approaches in terms of game genres, new monetization channels: in-game ad (video, audio, banner), integration with brands, securing long-term success with in-game integrations, trends to follow in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn about iion on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.

In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most performing channel: spark ads, winning tactics and challenges; the most significant differences between SKAN 3 and SKAN 4 and trends to follow in 2023.

More insights are available in Apptica’s blog.

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You can learn about Admiral Media on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo. 

We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023.

Key takeaways are available in Apptica’s blog.

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You can learn more about oolo on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato.

During our conversation we have touched upon the best performing ad format, current state of rewarded ad, different approaches for iOS and Android, insights into bidding (waterfall vs header bidding vs hybrid mode), trends for 2023.

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You can learn more about Smaato on the website and get more insights in its blog.

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*Intro credit: https://pixabay.com/

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In this episode Apptica Talks about A/B testing in ASO with Emilio Mellado, ASO expert and Senior Customer Marketing Manager at Geeklab.

We have explored how to validate your ideas and find a winning variant; how to elevate your Custom Product Pages with AB Tests; what strategy to adhere with fake elements; best practices for mapping out a series of AB tests, and 3 trends to keep an eye on in 2023.

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You can learn more about Geeklab on the website geeklab.app and get more insights in its blog.  

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