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UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.
Key insights are available in Apptica’s blog.
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You can learn about Dataseat on the website and get more insights in its blog.
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*Intro credit: https://pixabay.com/
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By AppticaIn this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.
Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.
Key insights are available in Apptica’s blog.
---
You can learn about Dataseat on the website and get more insights in its blog.
---
*Intro credit: https://pixabay.com/
Hosted on Acast. See acast.com/privacy for more information.