Now that you have built personas and started mapping customer journeys, the next critical step is to identify where exactly your audiences interact with your brand in the digital world. These interaction points are called digital touchpoints. Underst...

Identify digital touchpoints

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Identify digital touchpoints

Identify digital touchpoints