We're going deep into a crucial part of your influencer marketing strategy - identifying your brand's goal. This is the most important step in creating a successful campaign for your brand and determines what types of influencers you'll work with, what you'll be able to offer and what you'll need from the collaboration. See below for the articles I reference in this episode :)  Find me on Instagram and let me know what you learned! @julesthmpsn Understanding Influencer Marketing And Why It Is So Effective Influencer Survey by AspireIQ Influencer Marketing 2019 : Benchmark Report [+Infographic]

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