In this episode of The Win-Win Effect Podcast, Host Chris Ross and Co-Host, Wes Baiz discuss how to prepare and research to help identify gaps with your buyers to create urgency. This episode goes as planned, and then the conversation takes an unexpected shift when talking about the outcome the seller wants to accomplish in the meeting. You are not going to want to miss the information Chris and Wes to help prospective buyers see the BIG Picture.

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