Identifying a hidden niche, or a 'white space,’ in the market is critical for the success of any startup. This skill has catalyzed the meteoric rise of companies like Airbnb and Uber, which spotted and exploited unmet demands in their respective industries. Fractal Analytics tapped into a unique market by going beyond basic data analysis and offering in-depth insights, a service not widely available at the time. For a detailed look at how finding such a niche can drive a company to success, check out our podcast, which features stories of businesses that have thrived by doing just that.