We often use the term ideal prospect profile (IPP), which is something as a buyer or seller matters a great deal. Before outreach to a potential seller, decide what attributes are the most important to you when looking at an ideal company to buy. If you are in a position to sell your business, think about the ideal buyer and what the ideal attributes are. Having your idea prospect profile ahead of time and then managing outreach is critically important.

Here's what we're covering in this episode of Shoot the Moon:

• M&A Readiness in the context of an ideal prospect profile
• The big 3 for Fit: Cultural, Financial, and Strategic
• What is an Ideal Prospect Profile (IPP) and what to consider
• How important is geography?
• Looking at size and where it fits
• Financial Conditions
• Management intention
• What we consider "Bonus Fits"
• Making sure you're in the right category
• Defining this without guidance - who is going to help you reach out to these prospects?

Listen to Shoot the Moon on Apple Podcasts or Spotify.

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