This is the 4th mindset lesson from the book by Og Mandino entitled, "The Greatest Salesman in the World." The underlying idea is that YOU are unique - there has never been another person like you. So, the question is, what is unique or different about you and how can you use THAT to set yourself apart from others and win clients? 

As a new real estate agent, you might be inclined to blend in and do exactly what everybody else does. Og Mandino would say that's like choosing to be a lump of coal rather than a lump of gold! There is value is all things rare and different, this mindset lesson is all about embracing what's special about you and leveraging it to your advantage.