Ever wondered why K-Pop has been so popular in Singapore (and even beyond) despite the language and culture barriers? Well, it is not only because entertainment, language and cultures know no boundaries, but also because of the South Korean government’s efforts in globalising and exporting the Korean culture and entertainment since the 1990s! Join us with our special and returning guest, Qayyum from the Kpop Kaypohs Podcast, in this episode. We unpack how Korean culture has economically and socially benefited South Korea, how globalisation has enabled it to have a stronghold in places like Singapore, the rise of K-Dramas, food and K-Pop fandoms! Who knows, you may be better informed after listening to this episode and find your oppa?