In this episode of The Fuck It Shift, Adam Ross breaks down how your identity isn’t something you inherit—it’s something you build. Instead of living as the person you were told to be, Adam explains how your internal messaging, routines, and expectations shape who you become.

He shares how “supposed-to” thinking keeps people stuck, why comparing yourself to others creates false standards, and how rewriting your self-talk gives you control over your direction. Identity isn’t fixed—it’s built through the beliefs you repeat and the choices you make daily.

If you feel disconnected from who you are or ready to become someone new, this episode gives you a practical way to start.

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