Camouflaged Beauty

Ideri Concept: Celebrating HBCU's


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This month we are celebrating Independent Women, and what better way to start off the month than to recognize this active duty beauty, visionary & business owner, LiConstance Hayes.

Born from a desire to recognize all 107 Historical Black Colleges and Universities, Ideri Concept celebrates the history of higher education in the black community through stylish, fashionable denim & bomber jackets you’re guaranteed to love. 

LiConstance is onto something big here, she is one to keep your eyes on for sure!

See her bio below:
 LiConstance Hayes, born and raised in Bessemer, AL. Attended Alabama A&M University (AAMU) from 2005-2007. She joined the United States Air Force in late 2007 and spent 7 years in the logistics field before transitioning into Air Force Acquisition. In 2018, while looking for something to wear to AAMU’s homecoming, she was inspired to create a unique jacket for herself. Impressed with her vision and creativity, her friends too wanted one for themselves and requested she make more. She decided to make more and take it a step further by incorporating her well known love and respect for HBCUs. Her vision is to  highlight each HBCU, and to do so in a fashionable way that every Jacket owner would be proud to wear.  She founded The Ideri Conept, which launched publicly in 2021. 

Check out her website below to get your own custom jacket & showcase your favorite HBCU

http://www.idericoncept.com

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Be Kind to your body, soul & mind!

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Camouflaged BeautyBy Cary