Regular TV commercials are like a friendly golden retriever trying to coax you to play ball. Political ads are a different breed. They’re more like rabid Dobermans brawling to the death.

Sensing there’s an edge to be gained, some brands are starting to pivot to this more aggressive strategy, mimicking the cutthroat ads that people love so much from their elected officials.

Here’s a sneak peek at a few scripts that are currently being tested.

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