Awards show season is in full swing and Jeremy Bradley -- an entertainment reporter for nearly 20 years -- has some thoughts about the continual decline of viewer interest. JB talks about his early days covering the shows and their red carpets. He talks about how the reporting of them has changed and how the focus has gradually shifted thanks to social media and everybody making the moment about themselves. JB recalls a recent conversation with Melissa Rivers, who reflected on the iconic moments co-hosting red carpets with her mom, Joan, and how broadcasters would never have thought to ask for a selfie at an event. Are people tuning out because they're sick of seeing the rich and famous patting themselves on the back?